Value Propostion Manager
Role purpose
The Value Proposition Manager manages the strategic development, execution, and continuous improvement of differentiated customer-centric value propositions for Vodacom Business Unit (VBU). This includes full responsibility for proposition design across the SME, Large Enterprise, and Public Sector segments and oversight of the end-to-end Go-to-Market (GTM) lifecycle for fixed, mobile, IoT, and digital services.
The Incumbent acts as the key integrator between product, marketing, sales, CVM, and finance functions to ensure proposition feasibility, market relevance, and commercial impact. and provides strategic direction for all commercial initiatives that influence product positioning, pricing, customer segmentation, and customer lifecycle management. The role is accountable for ensuring that commercial offers are relevant, differentiated, and scalable to drive customer acquisition, retention, and revenue growth.
Key Responsibilities and Tasks
Strategic Proposition Development
• Lead the full lifecycle of value proposition development—from customer need identification and concept design to commercialization and lifecycle optimization.
• Drive the alignment of all VBU propositions with strategic business objectives, ensuring consistency across customer segments and service lines (fixed, mobile, digital, IoT).
• Translate high-level business goals into segment-specific proposition strategies in collaboration with CVM and product teams.
Market & Customer Insight Integration
• Lead continuous integration of market intelligence, customer insight, and competitive analysis into proposition strategy.
• Anticipate shifts in customer needs and behavior to proactively evolve the proposition portfolio.
• Monitor and interpret CVM insights to adapt propositions for improved customer satisfaction and revenue impact.
• Identify new customer needs and behavioral shifts to ensure continuous relevance of offers.
Cross-Functional Leadership
• Act as the commercial lead within cross-functional proposition teams involving product, sales, CVM, marketing, customer experience, and finance to ensure cohesive GTM execution and value communication.
• Ensure timely and cohesive execution of GTM strategies across all channels.
• Champion internal communication of proposition value to drive adoption across all relevant internal stakeholders.
• Own the commercial aspect of customer lifecycle strategies (acquisition, retention, upsell, and churn mitigation).
• Champion internal understanding of each proposition through training, materials, and internal advocacy.
Performance Management & Optimization
• Ensure that proposition workstreams are aligned with VBU’s strategic direction and commercial expectations.
• Monitor proposition performance against KPIs and adjust commercial strategies accordingly.
• Drive periodic reviews of campaigns and GTM initiatives with recommendations for improvements.
• Own KPIs for value propositions including customer acquisition, retention, CVM uplift, ARPU, churn mitigation, and NPS.
• Conduct rigorous post-launch performance reviews with actionable feedback loops for improvement.
• Optimize GTM execution and customer experience based on insights from field feedback, analytics, and customer satisfaction metrics.
• Report on contribution of value propositions to revenue growth, NPS, customer penetration, and CVM performance.
People & Stakeholder Management
• Manage and mentor the Value Proposition Specialist(s) and support cross-functional working groups.
• Review and validate research, proposition content, and GTM material developed before stakeholder engagement or execution.
• Ensure all internal and external stakeholders are aligned on proposition positioning and delivery.
• Track GTM performance metrics and participate in post-launch reviews to assess effectiveness and recommend enhancements. Gather customer feedback to improve network experience and service reliability.
Core Competencies & Experience:
• 5–7 years' experience in a commercial, marketing, or product strategy role within the telecom or ICT sector.
• Proven record of driving commercial growth through customer-focused solutions.
• Demonstrated success in value proposition development and GTM execution for B2B offerings.
• Proven leadership experience in cross-functional and high-impact projects.
Education/Qualification
• Bachelor’s degree in business, Marketing, Telecommunications, or a related field (master’s preferred).
Skills, Knowledge and Competencies
• Fluent in French and a good working knowledge of English
• Deep understanding of telecom B2B customer behavior and decision-making processes.
• Proven ability to articulate compelling value propositions and market differentiators.
• Analytical and data-driven, with the ability to translate metrics into commercial actions.
• Experience working in cross-functional teams (product, sales, CVM, marketing).
• Strong strategic thinking with the ability to translate insights into actionable propositions.
• Expertise in customer segmentation, pricing strategy, lifecycle management, and CVM collaboration.
• Deep understanding of telecom technologies and enterprise customer needs.
• Strong leadership, communication, and stakeholder management skills.
• Data-driven decision-maker with experience in analyzing commercial performance metrics.
• Excellent presentation, communication, and stakeholder engagement skills.
• Ability to balance creativity with commercial practicality in a dynamic market.
Function: Vodacom Business Unit
Sub-function: Commercial & Marketing
TW: 11
Location: Kinshasa
Reports to: Executive Head of Commercial & Marketing
Vodacom DRC welcomes applications from candidates without discrimination and embraces diversity and inclusion. We strongly encourage women, neurodivergent individuals, and people living with disabilities to apply. We firmly believe that every individual brings unique and invaluable qualities, and we are committed to fostering an inclusive, respectful, and supportive work environment where everyone can flourish.
Together we can.