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CVM Automation Senior Associate Manager

Posting Country:  Turkey
Date Posted:  26-Apr-2022
Full Time / Part Time:  Full Time
Contract Type:  Permanent

At Vodafone, we’re working hard to build a better future. A more connected, inclusive and sustainable world. As a dynamic global community, it's our human spirit, together with technology, that empowers us to achieve this. 

We challenge and innovate in order to connect people, businesses, and communities across the world. Delighting our customers and earning their loyalty drive us, and we experiment, learn fast and get it done, together.

With us, you can be truly be yourself and belong, share inspiration, embrace new opportunities, thrive, and make a real difference.


Join our journey as we connect for a better future. Ready?
We are looking for a Base Marketing Senior Associate Manager


Our purpose at Vodafone is to connect for a better future. As a Global Communications Technology company, we put the customer at the heart of everything we do. We are forever challenging, pushing boundaries and discovering innovative ways to connect our customers with their digital societies.

We connect people, businesses, and communities across the globe to create the future. We earn customer loyalty, experiment, learn fast and get it done, together. As you can imagine, this means that we have a vibrant and diverse mix of skills and people making Vodafone a great place to work.

Role Purpose 
Help Vodafone become preferred partner of small and medium size enterprises thru their digitalization journey by
•    Providing excellent customer experience
•    Proposing offers that best fit their needs & expectations
•    Being a technology pioneer as Vodafone employee 

Job Responsibility

Your Place in the team

•    Responsible for SMB segment churn, migration APRU, 1MP sales for all Vodafone offers
•    Increase customer lifetime through seamless care projects thru customer lifecycle
•    Lead digital transformation to build up an always-on marketing structure through data-driven and contextual approach
•    Analyse and identify churn drivers by interpreting insights from models, exit surveys, disconnection trends, customer activity, debt collection performance, customer complaints, NPS and incorporate all into action plan 
•    Plan & execute e2e digitalization & automation of CVM actions 
•    Develop & performs action plan and related activities (retention, upsell, x-sell) for the delivery of churn & disconnection targets
•    Prepare BTL offers, ensure flawless operationalization and make necessary changes in line with KPIs mainly churn (voluntary & involuntary), ARPU & 1MP sales
•    Execute CVM activities such as data preparation, channel management, tracking & post analysis
•    Develop & track information reports, dashboards & make in debt data analysis
•    Make business analysis with finance and other parties, ensure revenue and churn impacts and cooperate with relevant parties
•    Follow up current best practices in CRM area & VF group opcos
•    Define the allocation of SRC budget and ensure monthly and yearly spends are aligned with the budget
•    Define the rules for optimization of channels, ensure the right channel for each offer/product and manage contact rules across channels and communication types
•    Manage direct/indirect/digital channels for SME customers; apply different campaign strategies for different channels.
•    Track channel performance for all product domains (Mobile, Fixed, IoT Services).

Long Description

We are looking for you if you have

•    Insights driven and customer oriented mindset
•    Proven and strong analytical skills, with solid knowledge of data visualization tools
•    Results driven and delivery focused approach
•    Demonstrated ability to work effectively across business teams to deliver business results
•    Been known as details oriented and passionate for high quality and best execution
•    Experience in a commercial field,, product management or pricing functions preferably in the telco industry and/or consultancy experience   
•    Experience in designing growth programmes
•    Knowledge on Advanced Microsoft Office Tools (Excel & Powerpoint) 
•    Excellent written and verbal communication skills both in Turkish and English.

Get to know us

If you want to know more about us and what we do, then visit our website:

Diversity and Inclusion

At Vodafone, we embrace and welcome everyone. We believe that we can operate more successfully and effectively with diverse teams. And we can only leverage this diversity by building an inclusive culture where everyone is respected, can be themselves and strive to be their best. That way we can create a better future for our employees, our partners, the communities we work in and our customers.


Vodafone is committed to attracting, developing and retaining the very best people by offering a motivating and inclusive workplace in which talent is truly recognised and rewarded. We are committed to promoting Inclusion for All with the belief that diversity plays an important role in the success of our business. We actively encourage everyone to consider becoming a part of our journey.