Brand Manager
Who you are
- Do you enjoy being in the middle of the action?
- Contributing creatively to the development of event activations that delight diverse categories of participants, from young people to families, from gamers to tech enthusiasts, from athletes to music or fashion fans?
- Do you have at least 3 years of experience working with creative and production agencies?
- Are you energetic, dynamic, adaptable, and willing to attend sponsored events to ensure the best engagement of participants with the Vodafone brand?
- Do you have a team spirit but can also work independently, taking responsibility for each objective and paying attention to details, including cost control?
- If so, I look forward to having you on my team to build interactions with Vodafone at the most beautiful events.
What you’ll do
- Aligning the annual communication strategy and objectives with the event and brand activation strategy for own events or partnerships concluded by VDF Co.
- Implementing the event plan, sponsorships, brand activations, and digital innovations/activations in line with the communication and brand positioning strategy, integrated into the entire communication mix.
- Efficiently organizing events/activations/initiatives within the allocated budget and achieving the proposed objectives.
- During periods with fewer events, taking on projects and materials from mass campaigns, ATL, for channels such as TV, outdoor, radio, digital, social media, retail, and customer base communication.
- Working cross-functionally with partners and various internal departments, from strategy to post-evaluation, for activations that support achieving business objectives.
- The position involves overtime: extra hours during the week and weekends for organizing events and physical presence at events for supervision and coordination.
Deliverables:
- Development and implementation of events
- Events, sponsorships, brand activations, digital innovation initiatives for Brand & Network
- Aligning events, activations, initiatives with the annual communication plan
- Periodic review of completed campaigns, focusing on efficiency and obtained KPIs
- Other designated campaigns with related KPIs, including ATL campaigns and materials
- Monthly budget reconciliations
Key Performance Indicators:
- Brand metrics (BMS) – Brand Consideration, Digital Engagement, NPS
- Budget control
Skills, Knowledge, and Experience:
- Experience in creating creative concepts, developing and implementing events, activations, sponsorships & digital innovation
- Knowledge of specific working methods and procedures for coordinating communication projects (creative agencies, BTL and production, event strategy, ATL material coordination)
- Good communication, negotiation, and marketing concept understanding skills
- Excellent project management skills and the ability to meet deadlines
- Basic financial knowledge and the ability to track and respect budgets
- Excellence in collaborating with communication, BTL, media, and production agencies
- Presentation and interpersonal skills
- English language proficiency
What's in it for you
- Hybrid working regime 2 days from the office, 3 days remote
- Special discounts for Vodafone employees, Friends & Family offers
- Demo telephone subscription - unlimited (voice and data)
- Voucher for the purchase of a mobile phone
- Medical subscription to a top private clinic & other medical benefits
- Insurance for hospitalization and surgical interventions
- Life insurance
- Insurance modules and additional medical packages for you and your family
- Meal tickets
- Annual voucher for eyeglasses
- Bookster subscription
- Preferential rates for gym membership
- Participation in development programs and challenging projects in the leadership area
- Access to internal Wellbeing & Recognition events
- Extra vacation days (for seniority, special events, volunteering)
- Vodafone encourages the personal success and desire to develop of each of its employees, continuously offering them opportunities for professional development
- You will benefit from specializations in your field of activity, through programs based on modern training methods and systems
Not a perfect fit?
Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about Inclusion for All and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to apply as you may be the right candidate for this role or another role, and our recruitment team can help you see how your skills fit in.
Who we are
You may have already heard of Vodafone - We're a leading Telecommunications company in Europe and Africa. But what you might not know is that we are continuously investing in new technologies to improve the lives of millions of customers, businesses and people around the world, creating a better future for everyone.
As part of our global family, whether that's Vodafone, Vodacom or _VOIS, you'll feel a sense of pride and purpose as you contribute to our culture of innovation. We pursue equality of opportunity and inclusion for all candidates through our employment policies and practices. We recognise and celebrate the importance of diversity and inclusivity in our workspace and we do not tolerate any form of discrimination especially related to but not limited to race, colour, age, veteran status, gender identification, sexual orientation, pregnancy, ethnicity, disability, religion, political affiliation, trade union membership, nationality, indigenous status, medical condition, HIV status, social origin, cultural background, social, or marital status.
Together we can.