CVM Marketing Manager

Aggregate function:  Shared Services
Business Area:  Business_VOIS
Posting Country:  Hungary
Date Posted:  6 Feb 2024
Full Time / Part Time:  Full Time
Contract Type:  Permanent

At Vodafone, we’re working hard to build a better future. A more connected, inclusive and sustainable world. As a dynamic global community, it's our human spirit, together with technology, that empowers us to achieve this. 

We challenge and innovate in order to connect people, businesses, and communities across the world. Delighting our customers and earning their loyalty drive us, and we experiment, learn fast and get it done, together.

With us, you can be truly be yourself and belong, share inspiration, embrace new opportunities, thrive, and make a real difference.

Hello there! We’re Vodafone Intelligent Solutions (also known as _VOIS) and we’re looking for a



CVM Marketing Manager

Role purpose:


We’re on an exciting journey to become a Tech Co that caters to our customers’s connectivity, security & technology solutions needs. In line with this vision we’re  transforming the way we design implement & execute our marketing campaigns. Our Customer Value Management (CVM-Base Marketing) ensures we design best in class customer lifecycles to keep our customers happy with our services while ensuring we drive Revenue growth through Renewal, Up & Cross sell initiatives.We’re looking for a CVM Marketing Manager who will be part of Vodafone Germany’s Enterprise Business Unit CVM team. Key to this role is the creation, implementation and maintenance of a comprehensive lifecycle communications strategy for our SoHo, SME & Corporate base and drive Revenue growth through in life upsell, cross-sell and retention. This is a marketing role, encompassing both key strategic elements (Commercial acumen, commercial alignment of segment and base management plans to business priorities) and operational elements (detailed planning of activities, execution and performance tracking) so we’re looking for someone who is experience in dealing with numbers, understanding their connection ,developing ways to change them and inspiring all levels of the organisation to drive the change.


What you’ll do:


  • Positively influence the overall P&L for Enterprise segments by driving revenue growth through CVM campaigns & activities
  • Define & implement  retention, upsell and cross-sell strategies aligned with segment priorities & work with commercial/product/segment colleagues to develop strong, competitive commercial offers for Enterprise Segments 
  • Execute lifecycle plans across the SoHo, SME & Corporate customers and act as the custodian of the overall Value Management customer strategy.
  • Drive improvements in NPS results through CVM activities & communications 
  • Optimise campaign & activity results through performance reviews and target, insight, process & offer improvements


What you’ll bring to the team:


  • 3-5 years CVM/CRM or marketing experience preferably in a Business-to-Business environment
  • Experience using customer analytics & insights to drive action
  • Fluent in German, ability to present, influence and 
  • Excellent communications and presentation skills and presence and credibility to command attention at leadership level 
  • Strong commercial understanding of business KPIs

In return we provide you with:


  • A dynamic environment where innovative ideas are always welcome;
  • A collaborative community where your professional goals and work are supported by a diverse team;
  • Access to internal trainings through Vodafone University and external trainings via other providers;
  • A supportive internal coaching and mentoring culture;
  • Opportunities to participate in company activities and Vodafone Foundation events;
  • Corporate assets including a laptop and mobile phone with Vodafone RED subscription (unlimited talk, text message, and data within the EU)
  • Vodafone HOME discounted fleet services for employees and their friends & family
  • Cafeteria package;
  • Private Medical Services;
  • Employee Assistant Program to support your wellbeing and mental health
  • Currently, we are trialling a flexible and hybrid way of working to ensure our colleagues’ wellbeing and health & safety; we combine working from home with meeting max 2 times/week in our fully refurbished, digital office in Budapest



#movewithus #_VOIS #VOISHU

Vodafone is committed to attracting, developing and retaining the very best people by offering a motivating and inclusive workplace in which talent is truly recognised and rewarded. We are committed to promoting Inclusion for All with the belief that diversity plays an important role in the success of our business. We actively encourage everyone to consider becoming a part of our journey.