Digital Analytics Specialist
Join Vodafone Hungary and build a better tomorrow!
We are looking for a
Digital Analytics Specialist
for our Digital and Customer Experience Department
#Vodafonelife
At Vodafone, we’re working hard to build a better future. A more connected, inclusive and sustainable world. As a dynamic global community, it's our human spirit, together with technology, that empowers us to achieve this. We challenge and innovate in order to connect people, businesses, and communities across the world. Delighting our customers and earning their loyalty drive us, and we experiment, learn fast and get it done, together.
With us, you can be truly be yourself and belong, share inspiration, embrace new opportunities, thrive, and make a real difference.
Your place in the team
The main responsibility of the role is to monitor Vodafone's digital channels, evaluate and provide actionable insights into the digital customer experience in order to optimise and improve Vodafone's digital sales/care performance. This person will be responsible for digital analytics and insight generation to support data-driven decisions to improve the customer experience on Vodafone's digital channels.
You will be involved in the following tasks
•Monitoring, analysing and evaluating key digital customer journeys to drive and support journey improvement and optimization
•Support decision-making and strategy execution through in-depth understanding and analysis of user behaviour in the digital channel
•Gain business insights through web analytics to improve on-site conversion rates and customer experience
•Paid media analysis to increase online campaign efficiency
•Analyze online data trends to identify opportunities for improvement and recommend changes
•Supporting the analytical implementation of technical developments (including the creation of tag plans) to measure business objectives
•Create professional web analytics dashboards to support self-service reporting
•Taking active role in defining and building of new analytical tools – shaping Vodafone’s digital analytics strategy
We are looking for you if you have
•3-5-year experience in digital/ecommerce or analytics (Adobe Analytics, Google Analytics or similar)
•1+ year experience with additional analytics (e.g. Hotjar)
•Strong analytical, problem solving and commercial skills
•Fluent English
•Strong prioritization and time management skills
•Strong negotiation skills and ability to maintain effective relationships
•Passion for quality and for best execution is also essential
Optional/Desirable:
•Basic understanding of tag manager tools (Google Tag Manager, Tealium or similar) and digital marketing technologies (ad tracking codes implementation, retargeting strategies, onsite personalization capabilities, digital audience management)
•Basic web development knowledge (HTML, JAVA etc)
•Experience with digital advertising platforms (Facebook, Google, Adform, etc)
•Experience with Adobe Marketing Cloud
•Experience with any data visualization tool (Microsoft PowerBI, SAP Lumira, Tableau, Google Data Studio etc)
•Experience in PPC or programmatic campaign management (Google Ads, Facebook, any DSP)
What we offer
•Cafeteria package & annual bonus
•Laptop & mobile phone (with unlimited voice and data tariff package)
•Hybrid way of working (working from home / from the office)
•Medicover Health Insurance
•Wellbeing program in the topics of sport, nutrition, relax and help (spiritual support)
•4 paid days leave/year for charity projects
•Other discounts (e.g. sport opportunities, eye-glass allowance)
•Parental policy: we offer 16 weeks fully paid leave and upon returning to work, new parents can work part-time hours for 6 months whilst being paid their full-time salary.
•Learning opportunities (internal trainings and LinkedIn Learning)
•New green, digital headquarter that has almost zero emissions thanks to its solar panels installed to supply the building with renewable energy (11th district)
Get to know us
If you want to know more about us and what we do, then
•visit our website: https://careers.vodafone.com/
•follow our career page on Facebook: www.facebook.com/VodafoneKarrier
Vodafone is committed to attracting, developing and retaining the very best people by offering a motivating and inclusive workplace in which talent is truly recognised and rewarded.
We are committed to promoting Inclusion for All with the belief that diversity plays an important role in the success of our business. We actively encourage everyone to consider becoming a part of our journey.
#vodafonehu
Together we can