Lifecycle Marketing Specialist - Junior

Who we are

VOIS (Vodafone Intelligent Solutions) is a strategic arm of Vodafone Group Plc, creating value for customers by delivering intelligent solutions through Talent, Technology & Transformation.
As the largest shared services organisation in the global telco industry with 30,000 FTE, our portfolio of next-generation solutions and services are designed in partnership with customers across Vodafone Group, local markets, and partner markets to simplify and drive growth. With our strategic partner Accenture, we work alongside our Vodafone customers, other Telco and tech companies to drive transformation, meet the challenges of our industry and ensure we stay relevant and resilient. This partnership is a unique, industry-first model which brings together the best of in-house and 3rd party capability.
We work with customers across 28 countries from 10 VOIS locations: Albania, Egypt, Hungary, India, Romania, Spain, Turkey, UK, Germany, Ireland, and with a network of teams in Czech Republic, Italy, Greece, and Portugal.
#VOIS #BeUnrivalled #CreateTheFuture

About this role

We are seeking a proactive and detail-oriented Junior Lifecycle Marketing Specialist to deliver engaging customer communications that enrich experiences and drive measurable commercial outcomes. In this role, you will lead the end‑to‑end planning and coordination of CVM marketing communications across all key channels - including email, SMS, MMS, and in‑app messaging. You will manage both internal stakeholders and external creative partners/agencies, ensuring seamless alignment across every stage of the communication lifecycle: planning, copywriting, creative development, frontend build, and campaign execution.

Join Us

At Vodafone, we’re not just shaping the future of connectivity for our customers – we’re shaping the future for everyone who joins our team. When you work with us, you’re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact.

What you will do

• Plan and execute marketing communications across SMS, MMS, email, push notifications and direct mail - writing SMS content in‑house and briefing agencies for all other channels
• Collaborate with cross‑functional stakeholders to create engaging, relevant content that supports key business priorities and positively shapes customer perception
• Create clear, structured agency briefs and provide actionable feedback to ensure all outputs meet brand standards, maintain legal compliance, and deliver high‑quality, customer‑first communications
• Monitor, analyse and report on campaign performance, providing meaningful recommendations to enhance customer engagement, uplift brand appreciation, and drive stronger commercial outcomes. Apply a robust test‑and‑learn approach to continuously improve message deliverability, customer impact, and channel performance

Who you are

• Able to think creatively and analytically to build compelling, customer-focused communications
• Experienced in driving digital engagement and supporting digital fulfilment journeys
• Skilled in stakeholder management, with the ability to influence at various organisational levels
• Comfortable operating in a fast-paced, competitive environment with strong project and time management abilities
• Proactive, organised and solutions-focused
• Possess excellent spoken and written English
• Degree educated or possessing equivalent experience

Not a perfect fit?

Concerned you may not meet every requirement? Vodafone is committed to creating an inclusive workplace where everyone can thrive. If you are excited about this role but your experience does not align exactly with every aspect of the job description, you are encouraged to apply. You may be the right candidate for this or another opportunity, and the recruitment team will support you in exploring where your skills fit best.

What's in it for you

• Opportunity to work on high-impact retention and loyalty campaigns that directly influence customer satisfaction and business growth.
• Exposure to digital-first strategies and innovative marketing practices.
• Collaborative environment within a diverse, global team.
• Professional development in campaign management and stakeholder engagement.
• A dynamic environment where innovative ideas are always welcome
• A collaborative community where your professional goals and work are supported by a diverse team
• Access to internal and external trainings via other providers
• A supportive internal coaching and mentoring culture
• Corporate assets including a laptop and mobile phone with One Business Mobile Superior subscription (unlimited voice, text message, and data within the EU)
• Cafeteria package
• Private Medical Services
• Employee Assistance Program to support your wellbeing and mental health
• Life and accident insurance
• You can work remotely overseas for 20 days a year
• 16 weeks fully paid parental leave. This applies to all non-birthing partners who become parents due to birth or adoption
• You and your family members can enjoy several discounts from our partners
• You will be working in a hybrid model, which means 3 days working from home with 2 days office visit per week

What skills you will learn

• Data-driven decision-making for marketing performance improvement.
• Agile working methodologies and cross-functional collaboration.
• Enhancing customer experience through targeted communications.

VOIS Equal Opportunity Employer Commitment

Vodafone recognises and celebrates the value of diversity in building a workforce that reflects the customers and communities it serves. No form of discrimination is tolerated. This includes, but is not limited to, discrimination based on race, colour, age, veteran status, gender identity, gender expression, sexual orientation, pregnancy, maternity or parental status, ethnicity, disability, religion or belief, political affiliation, trade union membership, nationality, citizenship, indigenous status, medical condition, HIV status, neurodiversity, social origin, cultural background, marital or civil partnership status, or socio-economic background.

Join Us

At Vodafone, we’re working hard to build a better future. A more connected, inclusive and sustainable world. As a dynamic global community, it's our human spirit, together with technology, that empowers us to achieve this.
We challenge and innovate in order to connect people, businesses, and communities across the world. Delighting our customers and earning their loyalty drive us, and we experiment, learn fast and get it done, together.
With us, you can truly be yourself and belong, share inspiration, embrace new opportunities, thrive, and make a real difference.

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