Marketing Campaign Analytics & Design Expert
Join Vodafone Hungary and build a better tomorrow!
We are looking for a
Marketing Campaign Analytics & Design Expert
#Vodafonelife
At Vodafone, we’re working hard to build a better future. A more connected, inclusive and sustainable world. As a dynamic global community, it's our human spirit, together with technology, that empowers us to achieve this.
We challenge and innovate in order to connect people, businesses, and communities across the world. Delighting our customers and earning their loyalty drive us, and we experiment, learn fast and get it done, together.
With us, you can be truly be yourself and belong, share inspiration, embrace new opportunities, thrive, and make a real difference.
Your place in the team
Pega Always-On-Marketing (AoM) is a marketing automation platform helping marketers orchestrate next-best-action strategies in real-time across each stage of the customer journey. It provides a single place to easily design, build, execute and optimize multi-offer and omni-channel campaigns, enabling 1:1, consistent & contextual communication with our customers.
The AoM Decisioning Expert configures and maintains Pega AoM Artifacts (marketing propositions, eligibility rules, strategies, adaptive models and campaigns) to ensure we are delivering the right offer to the customers at the right channel & format and at the right time. He/She has an in-depth understanding on the marketing activities with which we are targeting our existing customer base (upsell, cross-sell, retention & loyalty activities) and works with the Pega Marketing platform to design & set up the appropriate business logic.
You will be involved in the following tasks
•Understand & translate incoming business requests (marketing ideas) to Always-on-Marketing terms
•Propose possible design (business process modelling) on how a particular new marketing activity can fit into the existing always-on marketing framework
•Deploy the new business logic or changes to existing design in the Pega platform (configure new marketing propositions, setup eligibility rules & strategies)
•Perform the necessary unit testing for the decision logic
•Support the testing of the new process to make sure the marketing strategy works as per expectations
•Work together with the other members of the Always-on-Marketing team to maintain a consistent & efficient framework
•Align with business owners & marketing managers on the requests
•Monitor & examine the AoM activities & strategies & provide ideas for optimization (both from business & AoM performance point of view)
•Prepare & carry out show & tell sessions for Business Owners to validate the decisioning logic for specific activities (if necessary)
We are looking for you if you have
•Commercial, customer-focused mindset
•Good understanding of CVM base activities & data-driven decision making
•Strong analytical & problem-solving skills
•Precision, passion for quality & best execution
•Team attitude
•Agile, efficient, ROI mindset
•Transparent communication, ability to maintain effective relationships
•Takes responsibility for resolving issues in a timely way
•Degree in Business Administration, Engineering or related field
•Fluent written & verbal English
•2+ years experience in marketing and/or data analytics and/or business process modelling
•Experience with campaign management or CRM tool (e.g. Salesforce, Pega, MailChimp, Hubspot)
Advantageous, but not must-have (will learn on the job)
•Experience/understanding on the Pega Marketing platform
•SQL development skills
•Experience with requirements definitions and use case modelling
•Professional experience and knowledge of the Telco industry
What we offer
•Cafeteria package & annual bonus
•Laptop & mobile phone (with RED unlimited voice and data tariff package)
•Hybrid way of working (working from home / from the office)
•Medicover Health Insurance
•Wellbeing program in the topics of sport, nutrition, relax and help (spiritual support)
•4 paid days leave/year for charity projects
•Other discounts (e.g. sport opportunities, eye-glass allowance)
•Parental policy: we offer 16 weeks fully paid leave and upon returning to work, new parents can work part-time hours for 6 months whilst being paid their full-time salary.
•Learning opportunities (internal trainings and LinkedIn Learning)
•New green, digital headquarter that has almost zero emissions thanks to its solar panels installed to supply the building with renewable energy (11th district)
Get to know us
If you want to know more about us and what we do, then
•visit our website: https://careers.vodafone.com/
•follow our career page on Facebook: www.facebook.com/VodafoneKarrier
Vodafone is committed to attracting, developing and retaining the very best people by offering a motivating and inclusive workplace in which talent is truly recognised and rewarded.
We are committed to promoting Inclusion for All with the belief that diversity plays an important role in the success of our business. We actively encourage everyone to consider becoming a part of our journey.
#vodafonehu
Together we can