Senior Chapter Lead - Copy

Who we are

VOIS (Vodafone Intelligent Solutions) is a strategic arm of Vodafone Group Plc, creating value for customers by delivering intelligent solutions through Talent, Technology & Transformation.
As the largest shared services organisation in the global telco industry with 30,000 FTE, our portfolio of next-generation solutions and services are designed in partnership with customers across Vodafone Group, local markets, and partner markets to simplify and drive growth. With our strategic partner Accenture, we work alongside our Vodafone customers, other Telco and tech companies to drive transformation, meet the challenges of our industry and ensure we stay relevant and resilient. This partnership is a unique, industry-first model which brings together the best of in-house and 3rd party capability.
We work with customers across 28 countries from 10 VOIS locations: Albania, Egypt, Hungary, India, Romania, Spain, Turkey, UK, Germany, Ireland, and with a network of teams in Czech Republic, Italy, Greece, and Portugal.
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About this Role

We are seeking a Digital Copy Chapter Lead to build and evolve a specialist copywriting capability supporting both Consumer and B2B areas. The role will combine creative leadership, people development and capability planning, ensuring consistently high-quality digital copy while helping the organisation adopt new AI-enabled ways of working.

What you’ll do

• Lead and develop the Digital Copy Chapter, establishing clear standards, frameworks and ways of working across consumer and B2B delivery
• Coach and develop a high-performing team through structured line management, performance development and succession planning
• Own and govern copy quality, ensuring content is customer-focused, accessible and aligned with brand, channel and business requirements
• Drive workforce planning, including capacity management, skills mapping and readiness for future demand
• Partner with senior delivery, product, design and commercial stakeholders to align copy capability with business priorities
• Support the GenAI programmes, helping identify, test and embed GenAI use cases, standards and responsible adoption across various copy workflows

Who you are

• Strong digital copywriting or content expertise, with experience leading and developing specialist teams
• Proven people leadership, coaching and performance management experience
• Ability to translate strategic priorities into practical capability and workforce plans
• Strong stakeholder management and influencing skills across senior and multidisciplinary audiences
• A continuous improvement mindset, with GenAI, AI-assisted content creation or content automation experience considered an advantage

Not a perfect fit?

Concerned you may not meet every requirement? Vodafone is committed to creating an inclusive workplace where everyone can thrive. If you are excited about this role but your experience does not align exactly with every aspect of the job description, you are encouraged to apply. You may be the right candidate for this or another opportunity, and the recruitment team will support you in exploring where your skills fit best.

What's in it for you

• Opportunity to lead and shape a creative capability at scale within a global organisation
• Exposure to cross-market collaboration and strategic initiatives that impact customer experience
• A structured environment that supports leadership development, coaching and talent growth
• Participation in agile projects with opportunities to influence innovation and delivery excellence

What skills you will learn

• Advanced people leadership and coaching techniques within a complex organisational structure
• Strategic workforce planning and capability building in a global shared services model
• Governance of creative quality and brand consistency at scale
• Stakeholder influencing and alignment across cross-functional and senior teams
• Continuous improvement and optimisation of creative workflows and delivery models

VOIS Equal Opportunity Employer Commitment

Vodafone recognises and celebrates the value of diversity in building a workforce that reflects the customers and communities it serves. No form of discrimination is tolerated. This includes, but is not limited to, discrimination based on race, colour, age, veteran status, gender identity, gender expression, sexual orientation, pregnancy, maternity or parental status, ethnicity, disability, religion or belief, political affiliation, trade union membership, nationality, citizenship, indigenous status, medical condition, HIV status, neurodiversity, social origin, cultural background, marital or civil partnership status, or socio-economic background. 

Join Us

At Vodafone, we’re working hard to build a better future. A more connected, inclusive and sustainable world. As a dynamic global community, it's our human spirit, together with technology, that empowers us to achieve this.
We challenge and innovate in order to connect people, businesses, and communities across the world. Delighting our customers and earning their loyalty drive us, and we experiment, learn fast and get it done, together.
With us, you can truly be yourself and belong, share inspiration, embrace new opportunities, thrive, and make a real difference.

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