Senior Lifecycle Marketing Specialist

Who we are

About this Role

We are looking for a highly skilled and proactive marketing project manager / CVM professional to deliver impactful, insight‑driven customer communications that strengthen engagement and drive measurable commercial results.

In this role, you will lead the end‑to‑end planning and coordination of CVM marketing communications across all key channels - including email, SMS, MMS, and in‑app messaging. You will manage both internal stakeholders and external creative partners/agencies, ensuring seamless alignment across every stage of the communication lifecycle: planning, copywriting, creative development, frontend build, and campaign execution.

You will play a critical role in continuously enhancing customer sentiment, leveraging data and insights to optimise communication quality, relevance, and effectiveness.

What you will do

• Produce and execute marketing communications across SMS, MMS, email, push notifications and direct mail - writing SMS content in‑house and briefing agencies for all other channels. Develop lifecycle‑based campaigns, defining triggers, execution touchpoints, scheduling rules, and taking full ownership of message performance and optimisation.
• Own and manage the monthly Home Broadband newsletter, leading the full end‑to‑end process - from content planning sessions and stakeholder alignment to critical‑path management, theme development, testing, and continuous optimisation.
• Collaborate with cross‑functional stakeholders to create engaging, relevant content that supports key business priorities and positively shapes customer perception.
• Create clear, structured agency briefs and provide actionable feedback to ensure all outputs meet brand standards, maintain legal compliance, and deliver high‑quality, customer‑first communications.
• Monitor, analyse and report on campaign performance, providing meaningful recommendations to enhance customer engagement, uplift brand appreciation, and drive stronger commercial outcomes. Apply a robust test‑and‑learn approach to continuously improve message deliverability, customer impact, and channel performance.

Who you are

• 5-7+ years of project management experience in a marketing-related field, with strong skills in campaign briefing, testing and performance analysis.
• Proven track record of planning and organizing customer-focused marketing campaigns. Able to design and manage complex customer journeys.
• Confident in stakeholder management, with the ability to influence across multiple levels.
• Proactive, organised and effective in managing multiple priorities in a fast‑paced commercial environment.
• Able to combine creative thinking with analytical skills to deliver compelling, impactful campaigns.
• Possessing excellent spoken and written English and educated to degree level

Not a perfect fit?

What's in it for you

• Opportunities to work with diverse, cross‑market stakeholders and external creative agencies.
• A collaborative environment where your ideas can shape customer‑facing communications at scale.
• Professional growth through exposure to digital marketing, customer lifecycle strategies and analytics.
• A chance to influence brand perception and customer satisfaction through high‑impact marketing.
• Experience within a dynamic Engagement squad that encourages innovation and continuous improvement.

What skills you will learn

• Advanced campaign optimisation techniques and test‑and‑learn methodologies.
• Enhanced analytical skills through performance measurement and data‑driven improvement.
• Proficiency in lifecycle marketing and customer engagement strategies.
• Stronger creative briefing and agency‑management capabilities.
• Expertise in multi‑channel communication production and delivery.

In return we provide you with

•    A dynamic environment where innovative ideas are always welcome
•    A collaborative community where your professional goals and work are supported by a diverse team
•    Access to internal and external trainings via other providers
•    A supportive internal coaching and mentoring culture
•    Corporate assets including a laptop and mobile phone with One Business Mobile Superior subscription (unlimited voice, text message, and data within the EU)
•    Cafeteria package
•    Private Medical Services
•    Employee Assistance Program to support your wellbeing and mental health
•    Life and accident insurance
•    You can work remotely overseas for 20 days a year
•    16 weeks fully paid parental leave. This applies to all non-birthing partners who become parents due to birth or adoption
•    You and your family members can enjoy several discounts from our partners
•    You will be working in a hybrid model, which means 3 days working from home with 2 days office visit per week

VOIS Equal Opportunity Employer Commitment

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