Creative Copywriter - Senior_VOIS
Role purpose:
- To create high-quality copy content for collateral and support materials that excite, educate and explain the company's core propositions and products to customers and sales account managers.
- To provide a marketing communications service to manage and prioritize workflow for new and amended proposition/ product materials from initial project brief through copywriting, to final production and uploading to key knowledge-share systems and internal communication vehicles.
- Copy write high-quality content, collateral, and sales support materials that differentiate our product offerings and increase market visibility across the Enterprise product portfolios.
- Ensure all copy reinforces Vodafone’s Enterprise propositions and brand concepts (Total
Communications Provider, Ready Business and Betters
Key accountabilities and decision ownership:
• Coordinates the work and progress of more junior copywriter collegues
• Directly liases with the senior creative Designers to produce complex and high quality promotional ans sales support material for internal and external stakeholders
• Actively supports junior collegues on their professional development paths, manages workload across the Creative Copywriter teams
• Understand the target audience and lead the creative development of positioning and messaging for the products and propositions.
• Know and understand new web media, design and digital technology to efficiently produce highly engaging copy with impact and creative
edge
• Ensures new documents/ materials are compliant with brand and corporate identity guidelines
Core competencies, knowledge and experience:
• influencing and relationship management skills
• coaching skills
• business acumen and understanding of the eeds of the customer, the market and key issues
• project managementskills
• confident verbal, exceptional writing skills
• advanced knowledge of MS Word
• experience in creative copy writing and content management
• strong copy-writing, proof-reading and publishing skills
• SharePoint knowledge
• experience of managing multiple stakeholders
• track record of establishing good working relationships and credibility with (senior) staff in the business
• highly organized
• good communication skills
Unique job ID:
•Native speaker language skills for the relevant languages
•Work experience in creative agencies,website content management, journalism or other classical writing
•Minimum of 8 years experiences in creative copy development
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