Lifestyle Insights Manager
Join Us
At Vodafone, we’re not just shaping the future of connectivity for our customers – we’re shaping the future for everyone who joins our team. When you work with us, you’re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact.
What you’ll do
Lead Lifestyle Insights Function providing the organisation with the current and emerging market Trends. Supporting all product owners with rich & relevant insights. This would be achieved through leading a group of segment experts to deliver relatable insights on their daily interests, passions & challenges. They are responsible for creating endless opportunities for Vodafone to become the Ultimate Lifestyle Partner for all Egyptians
Main Responsibilities
- Responsible of handling the respondents representing each segment and the recruitment process while maintain frequent interaction with the respondents panel
- Provide real time insights about new trends and lifestyle through building comprehensive reports.
- Responsible for creating governance & reward model with all respondents
- Planning & Governing all types of qualitative research; groups, ethnography, IDIs… etc to capture relevant insights.
- Driving the strategy and decision making process through delivering powerful and actionable data-driven marketing insights.
- Capturing new trends online, and scrapping comments through Social Listening Tools
- Responsible for identifying insights as well as consolidating and reporting the findings the management
- Responsible for Governance Process between all Segment Experts, Product Owners & Management to ensure all relevant parties are aware of the most up to date trends
- Managing Operations for recruitment, venues & transportation with agency
- Manage research expenditures in a cost-efficient way.
Who you are
- Excellent Communication & Moderation skills
- Good eye for potential opportunities
- Good managerial skills
- Ability to work in multitasks under pressure
- Creative
- Self-motivated.
- Ability to maintain focus and drive over prolonged periods
- Tech Savvy and ability to utilize digital tools for insights generation
- Excellent command of English
- +6 years of qualitative research background.
- Structured approach to gathering and representing data
- Experience in dealing with different customer profiles & being able to spot their needs
- Research agency operational background (preferably qualitative)
- Strong communication and moderation skills.
- documentation.
- Attention to detail and persistence to gather new insights
Not a perfect fit?
Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about empowering people and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to still apply as you may be the right candidate for this role or another opportunity.
Who we are
We are a leading international Telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people's lives and the world around us. Through our technology we empower people, connecting everyone regardless of who they are or where they live and we protect the planet, whilst helping our customers do the same.
Belonging at Vodafone isn't a concept; it's lived, breathed, and cultivated through everything we do. You'll be part of a global and diverse community, with many different minds, abilities, backgrounds and cultures. ;We're committed to increase diversity, ensure equal representation, and make Vodafone a place everyone feels safe, valued and included.
If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, please refer to https://careers.vodafone.com/application-adjustments/ for guidance.
Together we can.