Billpay Mobile Marketing Manager
Join us
At Vodafone, we’re not just shaping the future of connectivity for our customers — we’re shaping the future for everyone who joins our team. When you work with us, you’re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world.
If you want to grow your career whilst finding the right balance between work and life, Vodafone offers the opportunity to help you belong and make a real impact.
Role Purpose
This role is responsible for driving Mobile Voice and Data revenue growth through the design and execution of the Value management customer contact strategy while maintaining and growing our NPS scores for Consumer Bill Pay customers.
Key to this role is the creation, implementation and maintenance of a comprehensive lifecycle communications strategy for Consumer Billpay utilising all communication channels. Communications will be end to end to include acquisition, in-life, upsell, cross-sell and retention.
This is a marketing role, encompassing both key strategic elements (commercial alignment of segment and base management plans to business priorities) and operational elements (detailed planning of activities, execution and performance reporting).
The role must drive a culture of continual improvement and message optimisation. They will test and learn from execution with a clear focus on delivering results. Leveraging these learnings they will make clear recommendations and deliver the appropriate change, challenging wider stakeholder audience when needed.
In line with our strategy, the candidate will ensure customer experience is at the heart of all marketing activity generated. They will develop, challenge and review campaigns with a clear consideration of how they impact customers perception and experience.
What you’ll do
Essence of Role – Key Accountabilities:
- This role is responsible for defining CVM Billpay retention, upsell, cross-sell, Pre-to-post and lifecycle strategies and implementing them in order to deliver key KPIs.
- Positively influence the overall P&L for consumer Billpay by driving revenue growth.
- Execute Value lifecycle plans across multiple channels, inbound, outbound and digital, acting as the custodian of the overall Value customer strategy.
- Responsibility for the impact of all customer interactions on NPS scores and an ongoing focus on ensuring that communications will serve to create a positive influence on NPS results.
- Understand the economic and competitive situation and work collaboratively with the segment and product teams to develop strong competitive offers.
- Communicate planned activity with wider business including CBU directors, segment and wider CVM team to ensure alignment of plans for Consumer Billpay base.
- Assess effectiveness of Value management marketing activities to inform future lifecycle plans and ensure continuous optimisation of each campaign.
- Key member of the Mobile Agile Squad, will be required to act as Scrum Master and ensure all tasks documented in Jira and presented in Sprint Reviews.
Who you are
Essential
- 2+ years CVM/CRM, or clear marketing experience
- Strong experience of working cross-functionally
- Experience working in Scrum methodology
- Presence and credibility and able to command attention at leadership level across markets
- Experienced in producing and delivering business cases which focus on customer experience and commercial drivers through the change work undertaken.
- Strong commercial understanding of business KPIs
- Knowledge in customer analytics and experience using customer insights to drive action.
- Strong understanding of telecommunications industry
- Excellent communications and presentation skills
- Ability to understand issues at both operational and strategic levels and to influence stakeholders to action
- Proficient in Word, Excel, PowerPoint etc.
Desirable
- Experience managing a loyalty program
- Adobe Marketing cloud knowledge & experience
- Experience in building digital marketing campaigns, such as email, microsites or rich media
- Knowledge of HTML & CSS
- Experience running major marketing activity with significant budgets would be a major advantage
Not a perfect fit?
Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about empowering people and creating a workplace where everyone can thrive, whatever their personal or professional background.
If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to still apply — you may be the right candidate for this role or another opportunity
What’s in it for you?
The flexibility to work how you perform best, with hybrid ways of working and real focus on work-life balance
A competitive package including salary, bonus and a strong pension to support you now and long-term
‘’Generous’’ flexible benefits allowance, plus access to comprehensive health and wellbeing support
Access to our on-site wellness centre and gym, alongside a wider wellbeing programme
Free mobile plan, device offers and exclusive discounts for you, your family and friends
Market-leading family policies and flexibility to support you at every stage of life
Real opportunities for career growth through learning, development and internal progression
Who we are
We are a leading international Telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people’s lives and the world around us.
Through our technology, we empower people — connecting everyone regardless of who they are or where they live — and we protect the planet, whilst helping our customers do the same.
Belonging at Vodafone isn’t a concept; it’s lived, breathed, and cultivated through everything we do. You’ll be part of a global and diverse community with many different minds, abilities, backgrounds and cultures.
We’re committed to increasing diversity, ensuring equal representation, and making Vodafone a place where everyone feels safe, valued and included.
Vodafone is committed to supporting candidates with disabilities during the recruitment process. If you require any adjustments, please let us know.
Together we can.
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