Digital Performance Marketing Manager
Why work for us:
At Vodafone, we’re working hard to build a better future A more connected, more inclusive, and more sustainable world. We believe technology is only as powerful as the people using it to create a better tomorrow:
Role purpose:
The Digital Performance Marketing Manager is responsible for developing and executing performance marketing strategies that drive acquisition, engagement, and conversion. Reporting into the Head of Brand, this role will influence brand strategy, bring thought leadership to the business and be responsible for managing senior stakeholders. Holders of this role are expected to be passionate about digital marketing, understand latest trends and areas of innovation, be inquisitive and highly commercial.
Essence of Role – Key Accountabilities:
Nurture and develop a team of specialists across social and performance marketing, helping them to continually learn in their speciality as well as helping them upskill in other areas of marketing.
Develop and execute performance marketing strategies across paid search, social media, programmatic and display.
Help to manage and optimize performance marketing campaigns to achieve desired results
Embed a test and learn approach across the team, helping to uncover powerful insights to drive both improved media and commercial performance.
Manage agency and partner relationships
Stay up to date on the latest trends in performance marketing to inform strategy
Work as part of the Brand Management Team to define governance and processes which will empower and enable teams to deliver their long and short term goals
We Are Looking For You, If You Have:
Minimum 10 years experience in Digital Marketing
Strong knowledge of digital acquisition channels – proven hands on experience of running at least 2 of the following: Paid Social, Paid Search Programmatic advertising, Affiliate Marketing.
Strong reporting and data analytics skills, with the ability to produce clear explanations for performance, with actionable insights.
Superior influencing and stakeholder management skills and ability to get buy in from C-Level audience
Experience using marketing analytics tools (Adobe Analytics, Adjust or Appsflyer)
Excellent organizational skills and the ability to manage multiple, concurrent projects and resources in a fast-paced environment
Exceptional communication and relationship building skills
Experience of key data regulations including GDPR and an understanding of the importance of strong data governance in everything that we do
Strong commercial acumen and experience of managing large budgets
Who we are:
Vodafone is pioneering Ireland's gigabit society. We are Ireland's leading total communications provider offering products and services make a real impact in the lives and communities of our customers. As part of Vodafone Group, we are part of the world's largest mobile community with a presence across all five continents.
We’re at the forefront of innovation in Ireland. From delivering Gigabit speeds which offers the fastest game play for gamers, or helping people work from anywhere in the country, the work we do is at the cutting edge of technology and is constantly evolving.
Our purpose is to connect for a better future, and this is made possible by our people. No matter what your background, career stage or interests, we have opportunities across all areas of the business, which will help you explore and unlock your full potential. You will get to work in a fantastic environment where diversity and difference is valued, flexible working is the norm and you’ll get to play a role in delivering Ireland’s Gigabit Society!
Our people are at the centre of everything we do. We employ approximately 1,300 people in Dublin and across our network of retail stores in Ireland. Our aim is to ensure each employee has the opportunity to innovate, to be challenged and to be rewarded. We are dynamic in everything we do, including our approach to training, development, performance management and flexible benefits.
Vodafone is committed to support LGBT+ people at work.
We are an equal opportunities employer where our people can be at their best.
When choosing us………
When you join the Vodafone Team, you will have the chance to grow your career while also experiencing some serious benefits!
Some of the benefits that you will receive along the way are:
Competitive Salary
Flexible working (times and location) is part of our culture where your hours can facilitate your personal work-life balance
Generous Employer Pension contribution
Free Phone Bill – When you join the team, your phone bill is on us! You will also receive mobile phone purchasing discounts
Learning and Development – We provide extensive training to all of our employees so they can progress in their careers! There is also the Vodafone University where our employees can gain incredible skills!
Exclusive Family and Friends Discounts – Receive additional discounts for you, your Family and Friends on Vodafone Products!
23 days annual leave and 3 charity days off – PLUS a dedicated day off for your birthday
Free Parking
Access to our Wellness centre including free access to our Gym, health and wellness centre and external practitioners
We are passionate about our employees! Here at Vodafone we want you to bring your whole self to work and we enable this with our progressive workplace policies. We are proud supporters of the LGBTQ+ community and Vodafone is committed to support all of their employees at work. We are an equal opportunities employers where our people can be at their best.
When you combine Technology and the human spirit, anything is possible. And when you join Vodafone, we’ll help you shape a rewarding career that gives back in more ways than one. Its starts here. It starts with you.
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