VBU Digital Platforms Owner
Join us:
At Vodafone, we’re not just shaping the future of connectivity for our customers — we’re shaping the future for everyone who joins our team. When you work with us, you’re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world.
If you want to grow your career whilst finding the right balance between work and life, Vodafone offers the opportunity to help you belong and make a real impact.
Role Purpose:
The VBU Digital Platforms Owner is accountable for maximising the commercial value, customer experience and operational integrity of our Vodafone Business digital selling and self serve platforms, primarily ‘Marketplace’ and embedded digital channels.
The role owns the end to end business outcomes of these platforms — translating strategy into a prioritised roadmap, aligning local and Group delivery, and ensuring the platforms are appropriately operational, supportable, secure and scalable for use by Vodafone Business customers.
The role acts as the single business owner for Marketplace, while ensuring the wider platform ecosystem supports portfolio growth and Long-Range Plan (LRP) delivery.
The role serves as the primary VBU interface into the Digital Value Stream and Vodafone Group, ensuring delivery aligns to commercial priorities and risks are escalated effectively.
Essence of Role – Key Accountabilities:
Digital Platform Strategy Ownership (Marketplace-Led):
Own the digital platform strategy and long-term vision for VBU, with Marketplace as the anchor platform
Define how our digital platforms will evolve into commercial growth channels across acquisition, in-life and renewal
Act as the single business owner for Marketplace outcomes within the OpCo
Ensure our digital platform strategy aligns to our Product Portfolio priorities and Commercial growth strategy/LRP commitments
Platform Roadmap, Backlog & Prioritisation:
Own the end-to-end Marketplace backlog, roadmap and demand funnel
Approve / reject demand based on commercial value, customer impact, revenue protection and risk
Ensure backlog prioritisation directly supports our portfolio growth drivers and LRP delivery commitments
Provide governance and alignment across wider platform roadmaps (VBOL, VBRO, CyberHub/VBSOC)
Product, Portfolio & Partner Enablement:
Act as the gatekeeper for product and partner onboarding onto Marketplace
Ensure onboarding aligns to:
Strategic portfolio priorities
LRP growth areas
Ensure: Products are operationally viable
Customer journeys are complete
Lifecycle (sell → bill → renew) is fully supported
Customer Journey & Conversion Ownership:
Own the end-to-end Marketplace customer journey
Drive improvements in conversion, adoption and customer experience
Digital Value Stream & Group Interface (VBU Representation)
Change, Adoption & Platform-Led Selling
Data, Insights & Performance Management
Skills and Experience required:
This role requires a leader who can define and own a digital platform strategy end-to-end. It is about setting clear direction — aligning platform roadmaps to LRP priorities, driving investment decisions based on commercial outcomes, and ensuring delivery translates into measurable impact across revenue, customer experience and operational efficiency.
The successful candidate will need the ability to operate at the centre of a complex, matrixed environment — shaping priorities across Group and OpCo, influencing senior stakeholders, and ensuring platform evolution remains tightly aligned to business goals rather than technical delivery for its own sake.
Significant experience of leading teams to deliver customer experience journeys on digital platforms is a must. Strong candidates will bring a track record of building and scaling digital platform strategies that unlock growth, embed platform-led selling, and simplify the customer journey, while maintaining accountability for both commercial performance and operational integrity.
Ultimately, success is defined by the ability to turn digital platforms into tangible business outcomes — accelerating growth, improving conversion, and driving long-term value across the portfolio.
What’s in it for you?
The flexibility to work how you perform best, with hybrid ways of working and real focus on work-life balance
A competitive package including salary, bonus and a strong pension to support you now and long-term
‘’Generous’’ flexible benefits allowance, plus access to comprehensive health and wellbeing support
Access to our on-site wellness centre and gym, alongside a wider wellbeing programme
Free mobile plan, device offers and exclusive discounts for you, your family and friends
Market-leading family policies and flexibility to support you at every stage of life
Real opportunities for career growth through learning, development and internal progression
Who we are:
We are a leading international Telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people’s lives and the world around us.
Through our technology, we empower people — connecting everyone regardless of who they are or where they live — and we protect the planet, whilst helping our customers do the same.
Belonging at Vodafone isn’t a concept; it’s lived, breathed, and cultivated through everything we do. You’ll be part of a global and diverse community with many different minds, abilities, backgrounds and cultures.
We’re committed to increasing diversity, ensuring equal representation, and making Vodafone a place where everyone feels safe, valued and included.
Vodafone is committed to supporting candidates with disabilities during the recruitment process. If you require any adjustments, please let us know.
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Together we can.
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