Marcom Senior Specialist
Role Purpose
Marcom Sr Specialist Leads on Delivering first class marketing communication activities (ATL/ BTL/social media) for the segment in charge of, along with the understanding / contribution of the communication Planning and implementation of it
Supports on Maintaining developing and delivering commercial communications via the execution of effective advertisement and communications announcements to enhance and promote Vodafone’s products and services and Build the Brand image and perception in the market, supports the Enterprise brand in terms of communication strategy, brand management and deliver first class marketing communication activities (360 - ATL / BTL etc..) In addition to Calendar and budget Planning and implementation.
Job Profile
• Support on the development of innovative, creative and inspiring consumer product and services communication initiatives in support of the overall Brand strategy, through development of relationships with external ATL and BTL advertising agencies.
• Ensures an effective alliance with marketing segments to excel in the delivery of commercial communication strategies
• Supports on Creating clear points of change in communications strategy dialogue and delivers proactive solutions to future communication challenges
• Impact on the Business- Working on a communication strategy for the assigned segments with the team
• Lead the relevant market segment with the support of the team with relevant stakeholders to deliver growth in NPS, market share and revenues.
• Customer/Third parties (agencies)- Ensure that all third-party services are delivered against confirmed objectives and to best value for the company All copy will be produced consistently across social & digital marketing channels
• Collaborate with the internal social media/ On Ground/ Retail Marketing & Media teams in delivering new ideas, new trends and concepts on that serve Vodafone Brand & segments.
Competencies and Qualifications
• Must have a proven track & experience that demonstrates experience of brand management and marketing communications.
• Actionable insights / Market & Competitor knowledge /Brand advocacy / commercial acumen / 3rd party managing and relationship / Brand management / Creative content / Go to market execution, understanding and development
• Putting Customer First / Performing Through our people /Delivering Results Managing a changing environment Making a personal Difference Communication for impact
• Ability to prioritize, analytical thinker with a results focus - able to get things off the ground- Profound team player
• Proven experience of working across an assorted number of projects and keep within strict, tight deadlines.
• Must have a good understanding of the creative production process.
• Attitude and desire to consistently want to learn more about business & best practices.
• Must be highly organized.
• Can work independently, but collaboratively
• Good verbal communication and numerical skills
Must have technical / professional qualifications:
• 3 – 4 years of experience in Marketing communications, Advertising Agencies or Brand Management.
Not a perfect fit?
Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about empowering people and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to still apply as you may be the right candidate for this role or another opportunity.
Who we are
We are a leading international Telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people's lives and the world around us. Through our technology we empower people, connecting everyone regardless of who they are or where they live and we protect the planet, whilst helping our customers do the same.
Belonging at Vodafone isn't a concept; it's lived, breathed, and cultivated through everything we do. You'll be part of a global and diverse community, with many different minds, abilities, backgrounds and cultures. ;We're committed to increase diversity, ensure equal representation, and make Vodafone a place everyone feels safe, valued and included.
If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, please refer to https://careers.vodafone.com/application-adjustments/ for guidance.
Together we can.