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Digital Product Lead - Marketplace

Posting Country:  Turkey
Date Posted:  31-Jul-2022
Full Time / Part Time:  Full Time
Contract Type:  Permanent

At Vodafone, we’re working hard to build a better future. A more connected, inclusive and sustainable world. As a dynamic global community, it's our human spirit, together with technology, that empowers us to achieve this. 

We challenge and innovate in order to connect people, businesses, and communities across the world. Delighting our customers and earning their loyalty drive us, and we experiment, learn fast and get it done, together.

With us, you can be truly be yourself and belong, share inspiration, embrace new opportunities, thrive, and make a real difference.


Join our journey as we connect for a better future. Ready?
 We are looking for a Digital Product Lead – Marketplace Squads.



Our purpose at Vodafone is to connect for a better future. As a Global Communications Technology company, we put the customer at the heart of everything we do. We are forever challenging, pushing boundaries and discovering innovative ways to connect our customers with their digital societies.

We connect people, businesses, and communities across the globe to create the future. We earn customer loyalty, experiment, learn fast and get it done, together. As you can imagine, this means that we have a vibrant and diverse mix of skills and people making Vodafone a great place to work.




As a Digital Product Lead, you’ll be a key person between one of the Marketplace squads and the wide variety of other teams and stakeholders that manage Her Şey Yanımda or Vodafone Supermarket and new digital revenue journeys (insurance, etc.) lifecycle while enhancing digital user experience, boost digital sales thru funnel optimization, developing digital customer insights for better decision making, bringing new technologies and creating new digital opportunities with your scrum team. You drive the strategy of digital features / products of Her Şey Yanımda or Vodafone Supermarket and digital new revenue streams and all activities for their technical integration. 

Desired Skills;
- Data Driven,
- Tech understanding
- Digital savvy,

Job Responsibility

Your Place In The Team

•    Design, develop, test, roll out and optimize a range of apps and websites, journey flows and conversion funnels
•    Oversee entire lifecycle of the product and has deep knowledge of the specific product/channel and its features in order to develop & maintain.
•    Identifies and prioritizes stakeholders, builds sustainable relationships to drive increased business performance and best value outcomes.
•    Propose digital first solutions by knowing the relevant products, solutions, features & their customer benefits, and applying this knowledge to segment-specific customer insights via specific propositions.
•    Use data and analytic tools effectively (Adobe Analytics) to resolve customer issues and to identify and eradicate unnecessary challenges.
•    Apply data management platforms (Audience manager, CVM Clusters, Big Data Models) to understand audiences, build segment and deliver unique audience profiles so digital channels can be personalized effectively
•    Formulate hypotheses for, construct and execute A/B tests in order to maintain a deep understanding of customer needs, personas, and journeys
•    Develop customer insights by implementing and using a full range of data sources such as user research, benchmark, A/B testing, transactional data and online behavior models
•    Understand and leverage digital channels and technologies (e.g. iOS, Android, HTML, AI, Cloud, ML etc.) that change the environment.
•    Try new technologies and services, explores digital opportunities to boost digital sales and engagement. (Gamifications, Member gets member etc.)
•    Create innovation in digital product journeys with prioritized features to drive value in short delivery cycles
•    Define a robust MVP based on squad’s priority and your understanding of user research and the high-reaching space
•    Create a world class digital experience for digital customers on My Vodafone App and Web 
•    Work agile in squads closely with Frontend/Backend developers and UX/UI designers
•    Own and coordinate app release process and provide release alignment with other squads


We are looking for you if you have


•    Bachelor Degree in engineering, pure sciences or business
•    Advanced verbal and written communication skills in English
•    You have strong leadership qualities
•    You are a clear communicator 
•    You are able to balance the needs of partners from different disciplines and teams
•    You are interested in crafting product requirements based on research
•    Experienced in A/B testing and conversion optimization (Adobe Target)
•    Knowledge on Mar-tech tools (Adobe Analytics, Google Analytics, Adobe AAM, Adobe Target, SEO)
•    You are good at data analysis and data driven decision making ability
•    You care about continuous learning
•    Experienced in product management, digital technologies and innovations, user experience, analytics. 
•    Results-oriented with strong planning and organizational skills
•    Problem solving & decision making 
•    Insight driven, analytic and out-of-the- box thinking skills


This role has a #LI-Hybrid  working model

Get to know us

If you want to know more about us and what we do, then visit our website:




Diversity and Inclusion


At Vodafone, we embrace and welcome everyone. We believe that we can operate more successfully and effectively with diverse teams. And we can only leverage this diversity by building an inclusive culture where everyone is respected, can be themselves and strive to be their best. That way we can create a better future for our employees, our partners, the communities we work in and our customers.

Vodafone is committed to attracting, developing and retaining the very best people by offering a motivating and inclusive workplace in which talent is truly recognised and rewarded. We are committed to promoting Inclusion for All with the belief that diversity plays an important role in the success of our business. We actively encourage everyone to consider becoming a part of our journey.