Ecommerce Digital Product Lead

Join Us

At Vodafone, we’re not just shaping the future of connectivity for our customers – we’re shaping the future for everyone who joins our team. When you work with us, you’re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact.

What you’ll do

Ecommerce Digital Product Lead oversees the entire lifecycle of the digital journey on the Vodafone website or “Yanımda” App from inception to launch. The role requires a range of skills from market and customer research, designing the product architecture, to UI development. Ecommerce Digital Product Lead is responsible for the overall vision of the product and managing the role out of this vision into a successful launch. They act as a bridge between the business and the technical teams, communicating consumer needs and translating those needs into new product features for the team to design.

• Design, develop, test, roll out and optimize a range of apps and websites, journey flows and conversion funnels
• Identifies and prioritizes stakeholders, builds sustainable relationships to drive increased business performance and best value outcomes.
• Propose digital only solutions by knowing the relevant products, solutions, features & their customer benefits, and applying this knowledge to segment-specific customer insights via specific propositions.
• Use data and analytic tools effectively (Adobe Analytics) to resolve customer issues and to identify and eradicate unnecessary challenges.
• Apply data management platforms (Audience manager, CVM Clusters, Big Data Models) to understand audiences, build segment and deliver unique audience profiles so digital channels can be personalized effectively
• Formulate hypotheses for, construct and execute A/B tests in order to maintain a deep understanding of customer needs, personas, and journeys
• Try new technologies and services, explores digital opportunities to boost digital sales and engagement.
• Create a world class digital experience for digital customers on My Vodafone App and Web
• Work agile in squads closely with Frontend/Backend developers and UX/UI designers

Who you are

• Bachelor Degree in engineering, pure sciences or business
• Advanced verbal and written communication skills in English
• You have strong leadership qualities
• You are able to balance the needs of partners from different disciplines and teams
• Experienced in A/B testing and conversion optimization (Adobe Target)
• Knowledge on Mar-tech tools (Adobe Analytics, Google Analytics, Adobe AAM, Adobe Target, SEO)
• You are good at data analysis and data driven decision making ability
• Experienced in product management, digital technologies and innovations, user experience, data analytics.
• Understand and leverage digital channels and technologies (iOS, Android, HTML, AI, Cloud, ML etc.)
• Results-oriented with strong planning and organizational skills
• Problem solving & decision making
• Insight driven, analytic and out-of-the- box thinking skills

Not a perfect fit?

Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about empowering people and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to still apply as you may be the right candidate for this role or another opportunity.

What's in it for you

We like to keep them flexible:

•    Vflexy: Flexible Benefits Program 
•    Hybrid working kit
•    Ergonomic kit allowance 
•    Digital meal voucher
•    Flexible transportation allowance.
•    Employee assistance hotline & counselling
•    Comprehensive and flexible private health insurance
•    Discounted price deals for wide range of products & services 


Plus, plenty more to enjoy!If you want to know more about us and what we do, then visit our website: www.vodafone.com.tr

https://www.vodafone.com.tr/insan-kaynaklari

Instagram: https://www.instagram.com/vodafonekariyer/

Youtube: https://www.youtube.com/user/VFTurkiye


Data Privacy
By applying for this job, you accept the Vodafone Privacy Policy. Please visit Privacy Policy web page at https://careers.vodafone.com/privacy-policy/turkey/  for further details.

Who we are

We are a leading international Telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people's lives and the world around us. Through our technology we empower people, connecting everyone regardless of who they are or where they live and we protect the planet, whilst helping our customers do the same.

Belonging at Vodafone isn't a concept; it's lived, breathed, and cultivated through everything we do. You'll be part of a global and diverse community, with many different minds, abilities, backgrounds and cultures. ;We're committed to increase diversity, ensure equal representation, and make Vodafone a place everyone feels safe, valued and included.

If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, please refer to https://careers.vodafone.com/application-adjustments/ for guidance.

Together we can.