Marketing & Channel Lead - Loyalty

Join Us

At Vodafone, we’re not just shaping the future of connectivity for our customers – we’re shaping the future for everyone who joins our team. When you work with us, you’re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact.

What you’ll do

- As a member of RedZone Squad; own the end-to-end loyalty strategy across all Consumer Business Unit segments (Red, Youth, Seniors, POME, Mass, fixed), ensuring alignment with Vodafone Turkey’s inflow vision & goals
- Lead the development, execution and continuous optimization of Vodafone’s loyalty proposition and benefits ecosystem, ensuring a competitive and differentiated customer value proposition.
- Require range of skills from market and customer research/insight, shaping and strategizing all paid & owned marketing communications around customers’ demand space and ensuring all campaigns, offers and customer journeys are launched accurately, on time with best-in-class customer experience standards. 
- Manage and optimize visibility placements within Vodafone Yanımda (e.g. Happy) to maximize awareness, engagement and benefit utilization across target segments.
- Identify key opportunities and innovative loyalty projects through data analysis, always on competition benchmarks, extensive market research; moreover presentation and demonstration ability to influence key stakeholders & partners up to including board level decision makers is also expected.
- Monitor and improve loyalty performance through a data-driven approach, tracking key metrics including benefit usage, commercial impact, customer & frontline awareness of benefits, A&R budget, NPS (Promoter/Detractor ratios) and digital funnel performance. 
- Be flexible on taking responsibility of other roles (product, CX/UX etc.) where needed to build a collaborative team environment and ensure team commitments are met on time and with high quality “Modern Marketing” perspective. 
- Brief & lead go-to-market and 360 communication plans working with Brand Strategy, Digital Marketing, Digital Assets, Partnership, Trade Marketing and Media & Performans Marketing teams.
- Use data management platforms (Audience manager, CVM Clusters, Big Data Models) to understand customers' behavioral patterns and identify the target audience profile segments.
-     Formulate hypotheses to construct and execute A/B tests in order to maintain a deep understanding of customer needs. Manage techinal groomings to build up new digital journeys & partnership methods if needed. Explore and develop innovative loyalty mechanisms, digital capabilities, partnerships and new engagement models to continuously evolve Vodafone’s loyalty proposition.

Who you are

- BSc. degree in business administration, industrial engineering, economics or similar fields of engineering
- Has strong strategic thinking with the ability to translate business objectives into customer-centric loyalty initiatives
- Highly analytical with experience in performance management, customer segmentation, funnel analysis and KPI tracking
- Comfortable working with excel models & large datasets and deriving actionable insights from customer behavior and commercial performance
- Curious, proactive and eager to challenge the status quo by testing new ideas, partnerships and engagement models.
- Flexible mind set to adapt to a constantly changing business field, and good at handling ambiguity
- Knowledge and experience of agile working model and ability to adapt to agile working environment and dynamics
- Good at multi-task management & problem solving
- Strong written and verbal communication skills and inter-personal skills
- Good team player, have social skills that enables collaboration closely and easily with core team members, stakeholders and external partners
- Familiar with digital marketing (Adobe Analytics/Omniture, Adobe Target etc.), business analytics tools & owned channel capabilities

Not a perfect fit?

Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about empowering people and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to still apply as you may be the right candidate for this role or another opportunity.

What's in it for you

We like to keep them flexible:

•    Vflexy: Flexible Benefits Program 
•    Hybrid working kit
•    Ergonomic kit allowance 
•    Digital meal voucher
•    Flexible transportation allowance.
•    Employee assistance hotline & counselling
•    Comprehensive and flexible private health insurance
•    Discounted price deals for wide range of products & services 

Plus, plenty more to enjoy!If you want to know more about us and what we do, then visit our website: www.vodafone.com.tr

https://www.vodafone.com.tr/insan-kaynaklari

Instagram: https://www.instagram.com/vodafonekariyer/

Youtube: https://www.youtube.com/user/VFTurkiye

Data Privacy
By applying for this job, you accept the Vodafone Privacy Policy. Please visit Privacy Policy web page at https://careers.vodafone.com/privacy-policy/turkey/  for further details.

Who we are

We are a leading international Telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people's lives and the world around us. Through our technology we empower people, connecting everyone regardless of who they are or where they live and we protect the planet, whilst helping our customers do the same.

Belonging at Vodafone isn't a concept; it's lived, breathed, and cultivated through everything we do. You'll be part of a global and diverse community, with many different minds, abilities, backgrounds and cultures. ;We're committed to increase diversity, ensure equal representation, and make Vodafone a place everyone feels safe, valued and included.

If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, please refer to https://careers.vodafone.com/application-adjustments/ for guidance.

Together we can.