Product Owner - Growth

Join Us

At Vodafone, we’re not just shaping the future of connectivity for our customers – we’re shaping the future for everyone who joins our team. When you work with us, you’re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact.

What you’ll do

*Lead the growth, engagement, and experience strategy of the Yanımda digital channel, ensuring sustainable growth in monthly active users, traffic, customer engagement, and commercial outcomes. The role is responsible for maximizing the value of every customer interaction by optimizing traffic allocation, enhancing customer journeys, and creating engaging digital experiences that support both customer needs and business objectives.
*Own Agile Product Backlog Planning and ensure that the Agile Squad focuses on the most effective product backlog items ,on the way to reach squad vision and goals, which include: 
*Building strategies in accordance with the squad’s vision ,Creating roadmap in line with the overall the squad’s vision and goals
*Follow KPIs of sales, conversion funnels of customers’ behaviour,Launch new projects to increase the sales,  active users and transactions   
*Analyze the sales activities and customer behaviour to reveal the oppurtunities and pain points 
*Launch new capability projects that increase efficiency & affects product launch time to market & capacity positively and/or adds value to customer experience 
*Apply a data driven decision making approach. 
*Use JIRA, Slack, Adobe Analytics and ISIS in order to create a better experience for the customers. 
Key Responsibilities

Digital Growth & Traffic Management

* Own and drive Monthly Active Users (MAU), engagement, and traffic growth targets across the Yanımda ecosystem.
* Develop and execute strategies to increase customer visits, frequency, retention, and digital adoption.
* Monitor customer behavior and usage patterns to continuously improve digital performance.

Customer Experience & Journey Optimization

* Define and lead the app experience roadmap to deliver a seamless, intuitive, and personalized customer journey.
* Identify friction points and improvement opportunities through customer insights, analytics, and user feedback.
* Collaborate with product, design, analytics, and technology teams to continuously enhance the customer experience.

Commercial Enablement

* Partner with business units to achieve commercial objectives through effective digital customer journeys and traffic orchestration.
* Design and optimize placements, journeys, and customer interactions that maximize conversion and business outcomes.
* Establish governance and prioritization mechanisms for digital real estate and customer communications.

Engagement & Gamification

* Define and lead engagement strategies leveraging gamification, loyalty, rewards, and behavioral design principles.
* Increase customer interaction, stickiness, and digital habit formation through innovative engagement mechanisms.
* Continuously test, measure, and scale initiatives that improve customer participation and retention.

Data-Driven Optimization

* Utilize customer analytics, experimentation, and performance insights to drive continuous improvement.

Success Metrics

* Monthly Active Users (MAU)
* Traffic Growth & Visit Frequency
* Customer Engagement & Retention
* Digital Adoption
* Commercial Conversion & Revenue Contribution
* Gamification and Loyalty Participation Rates

Who you are

*Knowledge / Experience of agile methodologies 
*Experience in Digital Product Management
*End-to-end experience of all steps  from identifying business needs all the way to execution
*Having experience in purchasing and ecommerce journeys is a plus. 
*Strong leadership qualities
*Strong Stakeholder Management
*Creative thinker and problem solver
*At least 7 years of experience in digital, agile delivery and product management 
*People management experience

Not a perfect fit?

Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about empowering people and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to still apply as you may be the right candidate for this role or another opportunity.

What's in it for you

We like to keep them flexible:

•    Vflexy: Flexible Benefits Program 
•    Hybrid working kit
•    Ergonomic kit allowance 
•    Digital meal voucher
•    Flexible transportation allowance.
•    Employee assistance hotline & counselling
•    Comprehensive and flexible private health insurance
•    Discounted price deals for wide range of products & services 

Plus, plenty more to enjoy!If you want to know more about us and what we do, then visit our website: www.vodafone.com.tr

https://www.vodafone.com.tr/insan-kaynaklari

Instagram: https://www.instagram.com/vodafonekariyer/

Youtube: https://www.youtube.com/user/VFTurkiye

Data Privacy
By applying for this job, you accept the Vodafone Privacy Policy. Please visit Privacy Policy web page at https://careers.vodafone.com/privacy-policy/turkey/  for further details. 

Who we are

We are a leading international Telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people's lives and the world around us. Through our technology we empower people, connecting everyone regardless of who they are or where they live and we protect the planet, whilst helping our customers do the same.

Belonging at Vodafone isn't a concept; it's lived, breathed, and cultivated through everything we do. You'll be part of a global and diverse community, with many different minds, abilities, backgrounds and cultures. ;We're committed to increase diversity, ensure equal representation, and make Vodafone a place everyone feels safe, valued and included.

If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, please refer to https://careers.vodafone.com/application-adjustments/ for guidance.

Together we can.