MGR IMT & Digital Transformation
Role purpose
- International Money Transfer Commercialization
- Own the vision for the consumer
- Super AppInnovation and M-Pesa brand management
- Ensuring delivery of value to customers across M-Pesa based on customer behavioral.
- Delivery Budgeted Revenue
- Building the strategy to grow IMT, Digital segments.
- Define and manage customers’ base segment.
- Maintain Analysis deck and reporting dashboard.
- The incumbent will be Responsible to build and support strategy to grow the remittance ,Cross Border Payments and Digital transformation as we prepare for millions of our customers and merchants to transition from feature phones to smartphones, to maintain M-Pesa as a leader in DRC by building in innovations services, Improve customer experience to drive more financial inclusion , to Accelerate Download and the usage of App with CVM activities, Repricing regionalized with Dynamic pricing to push usage , Develop and push remittance and Cross Border Payments service enhancements to increase usage
Champion of Remittance and Cross Border Payments
- Utilizing data-driven insights to assess the performance of IMT and Cross Border Payments services. This includes analyzing trends, identify areas for improvement, and implement initiatives to optimize operations and increase efficiency.
- Collaborating with key stakeholders, including senior management and product development teams to provide opportunities for service enhancements and new product offerings.
Implementing strategic initiatives to drive business development, manage vendor relationships, and liaise with the legal team to negotiate contracts. - Prioritizing customer satisfaction and continuously improve the end-to-end customer journey.
- Build business case development to ensure optimal performance and cost-effectiveness.
- Co-developing and launching go-to- market plans to drive uptake and engagement.
Manage Digital Transformation Segment
- Own the vision for the consumer Super App in the Market.
- Conduct Engineering team in UX and Product to achieve product delivery.
- Drive the roadmap, incorporate industry and customer research to create a transformative product.
- Be a customer advocate, drive superior customer experience via UI/UX, define customer journeys based on customer need, define acceptance criteria for every customer journey;
- Master product backlog: prioritize for business impact and superior customer experience.
- Rally product creation colleagues to drive timely results – developers, business analysts, architects, delivery managers, operations support, etc.
- Define partnership strategy for the app including on loyalty and rewards to drive engagement.
- Drive business development with relevant 3rd parties, negotiate key commercial and product terms and support legal on contracting for mini-Apps program.
- Co-develop launch and go to market plans to drive uptake and engagement.
- Offer strategic support on the digital strategy and business case.
- Drive commercial rationalization of the service roadmaps balancing requirement.
Customer Value Management to support Remittance and Cross Border Payments
- Design and segment the customer base from their behaviour.
- Analyse customer journeys and make key recommendations how to optimize them.
- Develop a loyalty, wake-up and retention program.
- Develop relevant, innovative, and exciting customer value propositions for the segments, integrating price recommendations, customer experience and loyalty channels.
- Reduce Digital and IMT monthly decline.
- Evaluate financial aspects and provide regular reports on campaign effectiveness and target performance.
- Conduct a post evaluation of CVM campaigns.
Competencies, knowledge, and experience
- Knowledge of Remittances and Forex management,
- Digital product management and agile ways of working.
- Experience driving IMT & Cross border payment roadmaps and supporting customers in negotiations.
- Keen understanding of digital product lifecycle & software/mobile development.
- Experience with Agile/Lean management.
- Analytical bent of mind, structured thinker with strong business acumen.
- Results-driven self-starter.
- Solid influencing and negotiation skills.
- Excellent Oral and written communication
- Excellent in Planning and organization
- Customer and action oriented
- Bilingual- English (Level 4) and French (Fluent)
- Ability to work under pressure and stress.
- Multitask and ability to handle complexity.
- Good computer user knowledge skills (Excel, PPT, Word, SQL, PowerBi)
- Sound interpersonal skills
- Attention to details.
- Good numeracy/analysis skills
Job Knowledge
- A bachelor’s degree in business, Finance or related field
- Knowledge of Mobile Money, Fintech and Financial Services
- Experience with emerging market consumers
- Knowledge of emerging payment technologies and industry trends
- Relevant experience in marketing or commercial product development and management.
- Sound knowledge of current best practice methodologies around CVM, product development and business analysis in Banking and Telecommunications sector
- Experience in developing business processes, SLA’s, KPI’s and business rules
- A track record of developing a strategic vision of CVM activities and of reaching ambitious revenue objectives.
- Experience in executing segment-based customer retention & reactivation strategies.
- Expert Knowledge and experience of mobile financial services.
- Expert and experience in FMCG value chain management.
- Knowledge and Experience in below the line (BTL) and in store merchandising
- Excellent working knowledge of products and Services go to market.
Job Experience
- with at least 5 years of relevant experience in remittance or commercial product development and management.
- with at least 5 years of digital product management at a fintech, bank or other relevant digital business
- Manage analysis and reporting from large dataset in fintech industry.
Must have technical / professional qualifications:
- Proven work experience as a commercial/sales skill.
- Computer literacy (Excel, PowerPoint, Word)
- Data analysis expertise
- Excellent organizational skills, with an ability to prioritize important projects.
- Strong communication skills and capability to manage conflict.
- Knowledge in Sales techniques
- A bachelor’s degree in business management, Economics, IT or related degree from a 4-year college or university is a requirement.
- Business Development Approach is required.
- Mobile Money processes knowledge would be an advantage