Customer Engagement Manager
Role Profile
Role title: Customer Engagement Manager for APAC&ME
Function: Vodafone Business International
Sub-function: Business Transformation & Marketing
Reports to: Senior Manager International Enterprise & Carrier Marketing (F14)
Location: Kuala Lumpur (Malaysia)
Join Us
At Vodafone, we’re not just shaping the future of connectivity for our customers – we’re shaping the future for everyone who joins our team. When you work with us, you’re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact.
Role Purpose:
The Customer Engagement Manager role sits within VBI Marketing & Events team, being responsible for fostering customer engagement through Field Marketing initiatives delivered in the APAC&ME markets. Objective of the role is to drive awareness and consideration for our Enterprise solutions at regional level, attracting new customer contacts, generating new demand and accelerating existing pipeline.
What you’ll do
Key accountabilities and decision ownership:
• Partner with APAC&ME sales leadership to develop a Customer Engagement plan of activities aligned to regional business development and market expansion priorities
• Conceive, organize and execute first-party live customer engagement sessions (physical and/or virtual as appropriate) aimed at positioning Vodafone Business International as a strategic partner for APAC&ME accounts, showcasing our expertise, capabilities and portfolio
• Act as a regional SPOC for Marketing & Events, ensuring centrally driven initiatives and programmes (e.g. Direct Digital Marketing, Content Marketing, ABM) are effectively implemented on APAC&ME target accounts
• Regularly track business impact of regional Field Marketing initiatives through reporting dashboards, including contact acquisition, Sales’ follow-up on marketing-generated leads and influenced pipeline attribution
Who you are
Core competencies, knowledge and experience:
• Curiosity about what makes the B2B technology buyer tick, and willing to get inside their head to discover what will inspire them to buy.
• Motivated by data and insights and know where to go to get the answers to your market sizing, white-space and competitive questions.
• Passionate about technology and how digital transformations are reinventing the traditional Enterprise business.
• A strong B2B Marketer with a clear understanding of regional and cultural nuances.
• Understand of the Telco Enterprise market dynamics and relevant set of technologies/solutions
• Proven responsibility for the execution of marketing plans and localised campaign activities across multiple countries, industry verticals and languages.
• Experienced at maximizing local marketing investment and securing additional sources of funding e.g. partner marketing fund.
Must have technical / professional qualifications:
• Degree or higher in business studies, marketing or a numerate discipline.
• Strong computing skills essential; especially Word, Excel and PowerPoint, HTML a plus.
Not a perfect fit?
Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about empowering people and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to still apply as you may be the right candidate for this role or another opportunity.
Who we are
We are a leading international Telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people's lives and the world around us. Through our technology we empower people, connecting everyone regardless of who they are or where they live and we protect the planet, whilst helping our customers do the same.
Belonging at Vodafone isn't a concept; it's lived, breathed, and cultivated through everything we do. You'll be part of a global and diverse community, with many different minds, abilities, backgrounds and cultures. ;We're committed to increase diversity, ensure equal representation, and make Vodafone a place everyone feels safe, valued and included.
If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, please refer to https://careers.vodafone.com/application-adjustments/ for guidance.
Together we can.