Digital Marketing Specialist
Who we are
We are a leading international Telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people's lives and the world around us. Through our technology we empower people, connecting everyone regardless of who they are or where they live and we protect the planet, whilst helping our customers do the same.
Belonging at Vodafone isn't a concept; it's lived, breathed, and cultivated through everything we do. You'll be part of a global and diverse community, with many different minds, abilities, backgrounds and cultures. ;We're committed to increase diversity, ensure equal representation, and make Vodafone a place everyone feels safe, valued and included.
If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, please refer to https://careers.vodafone.com/application-adjustments/ for guidance.
Together we can.
Join Us
At Vodafone, we’re not just shaping the future of connectivity for our customers – we’re shaping the future for everyone who joins our team. When you work with us, you’re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact.
What you’ll do
This role forms a critical part of Vodafone’s in-house media team, that takes full strategic and operational accountability of all digital commercial acquisition (Search, Social, and Programmatic). This reflects the digital transformation at Vodafone, and an emphasis on delivering against its Operating Principles of Transparency, Ownership, and Independence.
Success in this role at Vodafone will depend heavily on both their credible technical expertise and experience, but also their ability to work well in an extremely fast-paced and demanding environment, and in collaborating / influencing across teams.
Key accountabilities and decision ownership:
- Overall biddable media execution – function – to deliver advanced, effective, smooth, and efficient operations;
- Overall accountability for biddable media campaign operations: business / budget / channel choices;
- Key integration point internally: Brand / Performance / CBU / EBU / Segments;
- Accountable on operational and planning strategy / executional performance, as well as technology / vendor / partner leadership (Google, Facebook, Twitter), innovation, training, best practice etc;
- Drive commercial acquisition strategy across all biddable channels;
- Work closely with Group Media Team – and as part of wider media community – in the development of strategic and operational best practice.
Who you are
- Educated to degree level;
- Relevant management experience in media industry – client, agency or consultancy side. International experience an advantage;
- Hands-on and operational experience of search and social technology platforms, i.e. Essential for AdWords, Business Manager, and Advantageous for Twitter, Snapchat etc;
- Advantageous if experience in / with Programmatic media, i.e. DSP’s, SSP’s, Trade decks etc);
- Knowledge of specialist search and social biddable technology platforms, i.e. Marin, Kenshoo etc advantageous;
- Experience on performance marketing campaigns;
- Paid Social knowledge including targeting strategies, use of custom audiences, brand safety, Actionable Insights;
- Brand and performance planning experience essential, demonstrating knowledge in harnessing data and technology to deliver accountable media outcomes;
- Good data management and analytical skills;
- Good knowledge of analytics, tracking, tag management / implementation, managing set up of DCO campaigns, and working with CDP’s, with experience of creating audience segments, pushing these to execution, campaign optimisation, and evaluation;
- Proven track-record of driving projects and creating impact through pragmatic problem-solving;
- Platform certifications i.e. Essential for Google AdWords (Search, YouTube, GDN).
What's in it for you
- Hybrid Work Model - Flexible hybrid work model with 8-10 in-office days per month, managed by team leaders;
- Vodafone Products and Services - Employees get a mobile phone, free communication plan, data card, and various discounts on services and products;
- Recognition - Recognition programs for innovative, creative, high-potential employees and exemplary behaviors;
- Health and Well-being - Well-being Program offers nutrition and psychological consultations, webinars, workshops, and discounts on various services and products;
- Learning - Access to Communities of Practice and a customizable digital training platform with high-quality content (namely Harvard Business Publishing and Skillsoft);
- Local and International Mobility - Internal recruitment with local and international rotation opportunities across departments and roles.
Not a perfect fit?
Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about empowering people and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to still apply as you may be the right candidate for this role or another opportunity.