Analytics Expert
What's in it for you
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Customer Characterization and Segmentation: Utilizing customer data, the AI-Driven marketing team can better define and understand customer profiles to fine-tune the offers extended to them.
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PEGA Variables Creation and Maintenance: The marketing team defines and tests customer data variables for PEGA, which is used as the decision-making engine for each customer.
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A/B Testing and Personalisation Results and Recommendations: The marketing team evaluates communication strategies and campaign success.
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Audience Monitoring and Channels Performance Evaluation: The marketing team is also responsible to guarantee all client data is consistent and that 100% of Vodafone clients are addressed either by commercial campaigns or legal communications.
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PEGA Data Monitoring: The AI marketing team is responsible for monitoring the data quality registered on PEGA data models, as feedback sent by channels or other properties required by the AoM ecosystem best practices.
What you’ll do
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Campaigns data models
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Customer data mart used by PEGA
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Campaigns data analyses with insights/recommendations
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Campaigns addressable bases.
Who you are
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Degree in Math, Engineering, Management or Economy
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English and Portuguese fluency
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Databases (SQL and/or Google Big Query)
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Visualization Tools (QlikSense and/or Looker Studio preferential)
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Data Analytics and Insights
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Data Modelling
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Data Visualization
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Telecommunications business
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Agile
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Fluent in English.
Who we are
We pursue equality of opportunity and inclusion for all candidates through our employment policies and practices. We recognise and celebrate the importance of diversity and inclusivity in our workspace and we do not tolerate any form of discrimination especially related to but not limited to race, colour, age, veteran status, gender identification, sexual orientation, pregnancy, ethnicity, disability, religion, political affiliation, trade union membership, nationality, indigenous status, medical condition, HIV status, social origin, cultural background, social, or marital status.
Not a perfect fit?
Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about Inclusion for All and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to apply as you may be the right candidate for this role or another role, and our recruitment team can help you see how your skills fit in.
Together we can