Manager Brand Strategy and Purpose
Join Us
At Vodafone, we’re not just shaping the future of connectivity for our customers – we’re shaping the future for everyone who joins our team. When you work with us, you’re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact.
What you’ll do
As part of Vodafone’s global brand strategy and purpose team, this role supports the organizations’ commercial priorities and leveraging our brand to drive growth. This role is critical in shaping our brand positioning and reputation in the market, ensuring alignment with our business objectives through consistent and quality execution. The role requires advanced skills and a proven track record in brand strategy development, market analysis, and cross-functional leadership. This position is also a role-model for mentoring the next generation of leaders within the team.
Key accountabilities and decision ownership:
- Brand Purpose and Reputation Strategy: Develop and execute a strategy towards a more intentional management of Vodafone’s reputation driven through Brand Purpose programs, in conjunction with the External Affairs, Internal Comms and PR Teams.
- Brand Strategy: Lead development and execution of specific strategic projects under the overall Global Brand Strategy and comms platforms. This is service of delivering a strong commercial growth platform that helps differentiates the brand
- Cross-Functional Collaboration: Partner with marketing, product development, sales, and other departments to ensure brand consistency and integration across all channels. Close engagement with Brand teams across OPCOs to ensure consistency of execution.
- Creative Direction: Collaborate with creative teams (internal: in-house creative studio & external: creative agencies) to develop compelling brand narratives, campaigns, and assets that resonate with target audiences.
- Performance Metrics: Establish and monitor KPIs to measure brand performance and effectiveness, using insights to refine strategies and drive continuous improvement.
- Stakeholder Engagement: Communicate brand strategies and initiatives to senior leadership and stakeholders, ensuring alignment and support across the organization
Who you are
Core competencies, knowledge and experience:
- Sound understanding of brand strategy, communication and creative development.
- Strong experience in Campaigns management.
- Experience of stakeholder management within a complex, multi-cultural organisation.
- Strong experience of managing large agencies – creative/ media/ digital/ activation.
- Experience of content production and activation across social and digital media.
- Strong time and project management skills.
- Pro-active, resourceful, resilient and engaged.
Must have technical / professional qualifications:
- Relevant degree preferred, though not essential.
Not a perfect fit?
Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about empowering people and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to still apply as you may be the right candidate for this role or another opportunity.
What's in it for you
Yearly bonus: 10%
Annual leave: 28 days + bank holidays + the opportunity to buy/sell/carry over 5 days/year
Charity days: 5 days/year
Maternity leave: 52 weeks: the first 13 weeks are fully paid, followed by 26 weeks of half pay
Private pension: You can contribute up to 5% of your basic pay with 2:1 matching from Vodafone up to 10%.
Access to: private medical, private dental, free health assessments, share save scheme
Additional discounts: Vodafone retail, gym, cinema, cycle to work, season ticket loan
Who we are
We are a leading international Telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people's lives and the world around us. Through our technology we empower people, connecting everyone regardless of who they are or where they live and we protect the planet, whilst helping our customers do the same.
Belonging at Vodafone isn't a concept; it's lived, breathed, and cultivated through everything we do. You'll be part of a global and diverse community, with many different minds, abilities, backgrounds and cultures. ;We're committed to increase diversity, ensure equal representation, and make Vodafone a place everyone feels safe, valued and included.
If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, please refer to https://careers.vodafone.com/application-adjustments/ for guidance.
Together we can.