Marketing & Digital Analytics Specialist

Location: London, The Speechmark + Hybrid working
Salary: Competitive + Vodafone Benefits
Hours: Full time (37.5 hours per week – Mon to Fri)

*Hybrid

At Vodafone UK we believe that through collaboration and connection with our colleagues we can achieve great things. Our hybrid working approach allows our people to work both in the office and at home, providing the flexibility and resources you need to succeed in your role. We don't require you to be in on specific days; instead, we ask people to come into the office 2-3 days each week, on average 8 days a month. Our “Office in a Box” home working kit will provide you with everything you need, no matter where you are.

Who We Are

We’re a global technology communications company that empowers people and businesses to stay connected and thrive in a digital world. With a focus on innovation, sustainability and earning customer loyalty, we leverage cutting-edge technology to offer products and services that enhance communication and improve lives. 

At Vodafone UK, diversity isn’t just a buzzword, it is core to who we are as a company.  We’re proud to be certified as a Great Place to Work and are committed to driving inclusion for all; creating a workplace that is fully representative of the communities and customers we serve.

What will you be doing?  

As a Marketing & Digital Analytics Specialist, you will have a key role in helping us achieve our online growth ambitions. You will be a key person managing our marketing intelligence platform (Datorama), reporting on marketing performance and supporting the forecasting of online visits to our eCommerce shop for PAYG, TalkMobile and VOXI. Working collaboratively with several teams (Biddable team, Media Planners, Analytics and eCommerce), you will be responsible for maintaining Datorama and tracking performance against our weekly and monthly ambitions across digital marketing channels, eCommerce demand, and traffic quality. 

As someone who is at the centre of our data and models, you will be a key person to surface and share insights with Biddable teams and eCommerce, championing media performance and surfacing the story behind the results. You will also have responsibility of promoting and empowering teams to access data through purpose-built dashboards that helps create reporting efficiencies with greater accuracy and seek opportunities to drive growth through cross channel optimisation.

This role is part of a team that owns brand and performance marketing, data and reporting capabilities. You will be working to ensure that our marketing data is accurate, of high quality, and easily accessible to anyone that requires the data to drive insights and improvement. In addition, you will be responsible for performing expert deep dives into our marketing data, generating insights and initiatives for the performance marketing team to consider, prioritise, and execute, allowing us to further accelerate the growth of our online ambitions at Vodafone.

This role will be perfect for someone that has a passion for three things: 
-    Marketing & digital data, along with the insights and forward visibility that derive from it.
-    Digital marketing, and more importantly the role it plays in the wider media mix and its ability to drive business KPIs. 
-    Working collaboratively with teams to problem solve for growth.

Who are we looking for? 

You must have experience with data visualisation platforms, ideally Datorama but others (Tableau, PowerBI, Data Studio) acceptable.

In addition, we’ll be looking for:

• Experience working with stakeholders on trading data/marketing performance data.
• Strong numerical skills, either academically or demonstrated through prior work experience.
• Intermediate to advanced Excel skills.
• Stakeholder management skills and evidence of successful outcomes from collaborative projects.
• Hands-on experience with running performance marketing campaigns (PPC, Social, Display, Affiliates, etc.
• Media planning experience.
• Python or R programming experience would be advantageous.
   

What’s in it for you? 

An excellent remuneration and bonus package with 28 days holiday entitlement, in addition to bank holidays and paid leave for charity projects. We offer an extensive benefits package that can be tailored to suit you and your family, including employee discounts, retail vouchers, pension plan and share schemes. We’re also proud to provide a Reconnect programme with flexibility to support individuals returning to work after a career break and our market-leading parental leave policies. We’re committed to supporting you throughout every step of your career at Vodafone. 

Together we can 

Vodafone UK are regulated by the Financial Conduct Authority and all offers of employment for this role are subject to background checks, including criminal (DBS) and financial checks to meet the regulators standards.

If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, a sign language interpreter, or assistive technology, please refer to the Accessibility section of our Careers website (careers.vodafone.co.uk) under Career Support, for guidance.