Specialist Go To Market Lead

Aggregate function:  Vodafone Business
Business Area:  VB Marketing
Posting Country:  Spain
Date Posted:  15 May 2025
Full Time / Part Time:  Full Time
Contract Type:  Permanent

At Vodafone, we’re working hard to build a better future. A more connected, inclusive and sustainable world. As a dynamic global community, it's our human spirit, together with technology, that empowers us to achieve this. 

We challenge and innovate in order to connect people, businesses, and communities across the world. Delighting our customers and earning their loyalty drive us, and we experiment, learn fast and get it done, together.

With us, you can be truly be yourself and belong, share inspiration, embrace new opportunities, thrive, and make a real difference.

The Vodafone Business Group Go-To-Market Design team is dedicated to launching and maximizing the impact of products and solutions that our customers will love.
Our goal is to drive commercial success across all Enterprise markets, segments, and channels. By collaborating with our industry-leading digital technology partners, we have developed a compelling portfolio that is among the fastest growing within
Vodafone. Over the next five years, our ambition is to multiply this growth many-fold.
We are a dynamic team that thrives in a fast-paced environment and are seeking a talented Go-to-Market Manager to lead the transformation of Vodafone Group Business’ Indirect Channel. This role will focus on designing and implementing
strategies to optimize the performance, alignment, and scalability of the Indirect Channel across multiple Vodafone Operating Companies (OpCos) across the globe.
The successful candidate will guide and collaborate with OpCos, ensuring the adoption of best practices, strategic alignment, and measurable results.
For the role of Specialist Go To Market Lead we are looking for candidates with a broad range of skills. The responsibilities include:

  • Group Channel Strategy Development and Implementation

o Define and execute a Group-level go-to-market strategy to transform Vodafone Business’ Indirect Channel.
o Develop scalable frameworks and toolkits for OpCos to tailor and implement in their local markets.
o Ensure alignment with Vodafone Group’s broader business objectives and market priorities.

  • OpCo Engagement and Guidance

o Act as a trusted advisor to OpCos, providing strategic direction, frameworks, and best practices to enhance channel performance.
o Facilitate knowledge sharing, collaboration, and consistency across OpCos while respecting local market nuances.
o Support OpCos in building and implementing local strategies and initiatives.

  • Partner Enablement and Alignment

o Work closely with Channel Activation GTM colleagues to Design Group-level partner enablement programs, tools, and resources that OpCos can localize.
o Strengthen relationships with key partners across markets, ensuring their alignment with Vodafone’s strategic goals.
o Enhance the partner experience by addressing shared challenges and driving mutual value.
o Work with internal Product / Technology colleagues to drive partner relationship management platform deployment & adoption

  • Performance Management and Operational Excellence

o Establish KPIs and reporting mechanisms to monitor and evaluate Indirect Channel performance across Group and OpCos.
o Identify opportunities for operational efficiencies, process optimization, and innovation.
o Drive performance reviews and transformation updates with senior stakeholders.

  • Market Insights and Innovation

o Stay ahead of market trends, customer needs, and competitor activity within the Channel ecosystem.
o Leverage insights to shape the Group strategy and support OpCos in adapting to local market dynamics.
o Champion innovation in channel approaches, driving a culture of agility and growth.

  • Leadership and Stakeholder Management

o Influence and align diverse internal and external stakeholders across Vodafone Group and OpCos.
o Communicate transformation plans, progress, and results to senior leaders within Vodafone Group and OpCos.
o Act as a change agent, fostering a collaborative and future-focused mindset across the business.

What you bring

  • Proven experience in go-to-market strategy, indirect channel transformation, or a similar role in a multinational environment.
  • Deep understanding of indirect channel ecosystems, partner networks, and B2B go-to-market models.
  • Strong leadership, stakeholder engagement, and influencing skills, with experience working across markets and cultures.
  • Excellent strategic thinking, analytical, and problem-solving capabilities.
  • Experience in guiding teams or markets through change and transformation, delivering measurable business outcomes.
  • Strong Commercial understanding/acumen of business KPI’s
  • Ability to manage complexity and ambiguity while driving clear and actionable solutions.
  • Knowledge of the telecommunications or technology sectors is highly desirable.
  • Relationship building skills within a complex matrix structure with good communication skills for dealing with internal and external stakeholders.
  • Self-motivated, ambitious and innovation hungry.
  • Advanced level of English

Please, apply with an English version of your CV.

Why Vodafone?
At Vodafone, we are dedicated to fostering a diverse and inclusive work environment. We take pride in our commitment to providing equal opportunities to individuals of all backgrounds and abilities.  We firmly believe that diversity includes a spectrum of experiences, and we welcome and support individuals with functional diversity.

Our mission is to create an accessible workplace where all team members can thrive, regardless of their unique abilities or challenges. We are committed to making reasonable accommodations to ensure that everyone can fully participate and excel in our organization. We value the unique perspectives and talents that individuals with functional diversity bring to our team and consider them an integral part of our success and innovation.
We recognize and celebrate the importance of diversity and inclusivity in our workplace so that we are as diverse as the customers and communities we serve. We do not tolerate any form of discrimination especially related to but not limited to race, colour, age, veteran status, gender identification, sexual orientation, pregnancy, ethnicity, disability, religion, political affiliation, trade union membership, nationality, indigenous status, medical condition, HIV status, social origin, cultural background, social or marital status.
Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about Inclusion for All and creating a workplace where everyone can thrive, whatever their personal or professional background. So, if you’re excited about this role but your experience doesn’t align exactly with every part of the job advert, we encourage you to apply as you may be just the right candidate for this role or another role, and our recruitment team can help see how your skills fit in.

Benefits: 

  • We offer hybrid (2 days in the office) 
  • Competitive salary.
  • Intensive Summer Schedule.
  • Intensive schedule every Friday.
  • Health Insurance.
  • Life insurance.
  • 25 days holiday + December 24th and 31st.
  • Restaurant tickets.
  • Online training.

 

 

#LiHybrid 
REF: 262420

Vodafone is committed to attracting, developing and retaining the very best people by offering a motivating and inclusive workplace in which talent is truly recognised and rewarded. We are committed to promoting Inclusion for All with the belief that diversity plays an important role in the success of our business. We actively encourage everyone to consider becoming a part of our journey.