M-Pesa Lead Southern
Role Profile & Key Responbilities
Role purpose:
- Manage and Grow Vodacom M-Pesa Business across all KPIs in the Southern region.
- Responsible to grow M-Pesa base for Southern region.
- Management of M-Pesa partners and customers by putting up a strategic on ground commercial plan and see to its successful implementation.
- Coordinate with all stakeholders and manage all M-Pesa ATL and BTL campaigns and foster M-Pesa footprint in order to maximize Customers Mobile money activities and grow M-Pesa Revenue Market Share.
- Effective M-Pesa partners’ management and maintain close watch on market dynamics including competitor activities that affect M-Pesa business and recommend mitigations.
- Ensure product penetration of all M-Pesa products.
Key Responsibilities:
- Design and implement M-Pesa Regional commercial plan in line with Overall Vodacom M-Pesa Annual strategy to increase the width and depth of M-Pesa distribution, which would translate into increasing M-Pesa customers and revenues in relation to regional targets.
- Coordinate sales and distribution activities within the region including wakalas, super agents, merchants.
- Coordinate and support M-Pesa partners in the region whilst optimizing Distribution partners’ returns in terms of ROI and ensure mutually healthy returns.
- Information mining to facilitate M-Pesa performance review and relevant action plan at the Region/Territory/cluster level and prepare weekly reports for management meetings.
- Develop and execute approved, quarterly and on demand tactical plans to ensure M-Pesa Growth continuity despite market dynamics.
Qualification, Core Competencies, Knowledge and Experience
- Bachelor’s degree or Advanced Diploma in a business-related course.
- 3-5 years of varied experience in Mobile Money on ground sales, 2years at a senior level.
- Extensive knowledge of Mobile Financial Services business and value chain and sound understanding of distribution models and route to market.
- Mobile money products penetration and on ground execution skills.
- Mobile Money commercial analysis skills.
- Ability to manage an outsourcing partner to deliver business solutions and results.
- Ability to anticipate customer, competitor, and market dynamics.
- High on interpersonal skills and able to relate at all levels within the business.
- Sound sales & Distribution experience – combination of both FMCG/Direct marketing
- High level of planning & execution capabilities.