Technical Functional Analyst -Marketing systems
Role purpose
The candidate will join the IT Customer Value Management (CVM) team, within the Information Technology department and will be responsible of the functional analysis of the Marketing system (Campaign management, NBO, Real Time Marketing, Digital Customer Interactions) and the design of marketing solutions in a challenging and international IT ecosystem.
Working strictly with the marketing team, IT Colleagues and external vendors, the candidate will be accountable for analysing business requirements and propose and design technical solutions, define testing strategies and execute them. He will also be in contact with Operation team to support the maintenance of the application in charge.
Another important aspect of this role is to manage the in-life cycle of the solution designed, covering feedback, improvements and continuous product releases.
Key accountabilities and decision ownership
• Responsible for the functional design of the new enhancements of the campaign systems of the area
• Responsible of the test strategy design and execution of the project of the area
• Governance of outsourced Suppliers involved in the area providing supervision and guidance to developments
• Responsibility of the developments and on-going support of CVM systems (resolving technical problems as they arise)
• Collaborate strictly with Operation teams in order to assure the best E2E service to the final customers
• Manage the activities assigned to achieve the business requirements within the agreed timelines with high quality and in an Agile work environment.
Core competencies, knowledge and experience
• Experience of at least 3-5 years as IT functional analyst for marketing or BI applications
• Knowledge of the software lifecycle methodology
• Knowledge of some campaign automation solutions, preferred knowledge of HCL Unica/Interact Campaign and or Pega CDH
• Knowledge of the main data integration technologies
• Fluent in speaking and writing in English
Must have technical / professional qualifications
• Deeper knowledge of complex enterprise environments (Telco market preferred) and BSS applications
• Experience in design and development digital solutions for final customers
• Previous experience in a system integrator company preferred
• Knowledge of Agile methodologies
• Academic Background: Telecommunication or Software computer engineering preferred
Key performance indicators
• High quality of the solution designed and delivered
• Full autonomy of activities