Channel Customer Data Platform Engineer
Description
Job title: Channel Customer Data Platform Engineer
Vodafone Group Technology spans across the entire Vodafone footprint, driving our technology advancements and bringing together the markets into communities to share and gain best practices across the group. As we evolve into a truly digital company, the experience we provide to our customers through our channels becomes ever more important ensuring we deliver the best customer experience across all of our channels and all of our markets.
Our team works with the markets to monitor and drive improvements to their Web and MyVodafone app offerings, using a suite of digital marketing tools to provide an enabling framework from which markets can monitor their customer experience and identify areas for improvements. We are now looking for a Customer Data Platform [CDP] Engineer to enhance our team and help us evolve our digital offerings to better serve our customers.
The CDP provides a rich segmentation of data to drive more focussed personalisation of the digital channels, working alongside our digital marketing platforms and serving both our Vodafone and non Vodafone owned channels.
Working with both technical and commercial teams, the role has accountability for:
• Translate Use-cases requirements into detailed technical specifications
• Support the stakeholders’ implementation of the Customer Data Platform
• Create and support onboarding process for Customer Data Platform use cases
• Provide insight into Customer Data Platform best practices
• Create and own new documentation, “how-to-guides” and technical playbooks referring to the CDP
• Partner with Group Commercial to explore ways to enhance data quality and reliability
• Identify, design, and implement internal customer data platform process improvements
• Work with stakeholders assisting with customer data platform related technical issues
Key accountabilities and decision ownership :
• Translate Use-cases requirements into detailed technical specifications
• Support the stakeholders’ implementation of the Customer Data Platform
• Create and support onboarding process for Customer Data Platform use cases
• Provide insight into Customer Data Platform best practices
• Create and own new documentation, “how-to-guides” and technical playbooks referring to the CDP
• Partner with Group Commercial to explore ways to enhance data quality and reliability
• Identify, design, and implement internal customer data platform process improvements
• Work with stakeholders assisting with customer data platform related technical issues
Job Responsibility
What we are looking for:
• Agile mindset and practices – experienced in working in an agile delivery environment, preferably experience and understanding of SAFe.
• Understanding of the digital channels and the wide omnichannel strategy to drive decisions on best placement to deliver most value
• Ability to establish influential, trust based relationships across Commercial and Technology teams, developing a detailed understanding of business and technical strategies
• Hands-on experience of the Customer Data Platform implementation - Tealium AudienceStream
• Hands-on experience of Tealium EventStream implementation
• Hands-on experience using Tealium Predict Machine Learning and how to apply machine learning models to audiences
• Experience of Web or Mobile App design and development
• Experience with visitor ID Stitching techniques
• Proactivity in finding solutions to various issues
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