Field Marketing Lead US
Why Vodafone?
Vodafone are revolutionizing how customers use technology and connectivity, ensuring they are ready for today and the digital innovation of tomorrow. We are heavily embedded in providing world-class Solutions and we strive to keep ourselves ahead of the game, which will give you the opportunity to lead the way in Telecommunications and work with the latest technologies.
Role Detail
Position Title: Field Marketing Lead
Location: East Coast, USA
Company: Vodafone US Inc.
Role Purpose
To lead and execute the regional marketing plan for Vodafone IoT business in the US, Deliver effective external communications at a local and regional level to increase revenue and awareness of IoT across all market segments. Engage with customers and reseller channels to establish Vodafone IoT as a market leader in the region.
Key Accountabilities and Decision Ownership
- Define and execute the regional marketing strategy for the IoT business, in conjunction with the regional Head of Sales and local stakeholders, ensuring alignment between global marketing and regional strategies.
- Lead field marketing efforts across the US with local stakeholders
- Apply local marketing budget and plan for effective external communication, helping to drive revenue and awareness across all market segments
- Build relationships with key stakeholders internally and with Vodafone Business International to drive awareness and create demand
- Define and execute demand generation activities that support pipeline growth for IoT Managed Connectivity
- Supporting sales teams to deliver consistent and accurate messaging and content to both existing partners and potential customers as well as supporting business development team with tools for regional & local solution promotional launches
- Identify suitable local stories and spokesperson opportunities to share through PR and work with global IoT team to execute
- Support digital strategy and content generation for social media, aimed at increasing engagement and number of followers
Core Competencies, Knowledge, and Experience
- Experience in leading and implementing Marketing strategies for complex solutions in an international B2B environment across different channels
- Ability to deliver world class marketing communications that drives awareness and generates demand for Vodafone’s IoT offering
- Able to work under time pressures and deadlines. Self-starter, able to plan, organise, communicate and execute projects on time.
- Ability to provide feedback and effect change for process improvement and optimisation.
- Able to identify and escalate key issues requiring corrective action – in support of stakeholder projects.
- Ability to manage variety of stakeholders at all levels. Build relationships, educate and influence regional customers, channels and partners.
Key Performance Indicators
- Revenue Growth: Achieve and exceed revenue targets by driving marketing strategies and campaigns that lead to increased sales and profitability.
- Marketing ROI: Demonstrate a positive return on investment for marketing initiatives, ensuring that marketing efforts are cost-effective.
- Lead Generation: Measure and improve the quantity and quality of leads generated through marketing efforts.
Must have technical / professional qualifications:
- A degree or equivalent marketing qualification
- Experienced Marketer with a proven track record
- Experience in developing and implementing Marketing Communications strategies in an international B2B environment
- Experience with solutions marketing
- Fluent in English, additional languages (Spanish, French) are a plus.
Compensation Range
$104,800 - $131,000 / yr
Vodafone US Inc. is committed to providing fair, competitive, and market-informed compensation. The pay range above is the general base pay range for a successful candidate. The successful candidate’s actual pay will be based on various factors, such as the candidate’s qualifications, relevant experience, knowledge, skills and abilities.
Vodafone US Inc. is pleased to offer our employees a robust benefits offering which includes a generous PTO policy (vacation, sick days and one volunteer day), competitive tailored medical benefits, a market-leading global parental leave policy, incentive pay, retirement plan and more. We also offer a monthly "Spirit of Vodafone Day" where employees are encouraged to take time for personal development and learning.
Equal Opportunity Employer
We recognize and celebrate the importance of diversity and inclusivity in our workplace so that we are as diverse as the customers and communities we serve. We are an equal opportunity employer and value diversity at our company. We do not tolerate any form of discrimination especially related to but not limited to race, color, age, veteran status, gender identification, sexual orientation, pregnancy, ethnicity, disability, religion, political affiliation, nationality, indigenous status, medical condition, social origin, cultural background, social or marital status.
Not a perfect fit?
Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about Inclusion for All and creating a workplace where everyone can thrive, whatever their personal or professional background. So, if you’re excited about this role but your experience doesn’t align exactly with every part of the job advert, we encourage you to apply as you may be just the right candidate for this role or another role, and our recruitment team can help see how your skills fit in.
Together we can.