Define and drive the SEO roadmap across markets, channels, and teams, ensuring SEO activity supports wider business objectives. Lead advanced SEO audits and develop long-term strategies aligned with business goals and digital performance priorities.
Use AI-powered tools to support advanced analysis, reporting, and content optimisation at scale.
Monitor search algorithm updates and coordinate agile response plans to protect and improve organic performance.
Collaborate with product, development, and UX teams to improve site structure, user experience, and technical performance.
Promote SEO best practices across digital content formats, including video, image, and app SEO.
Develop measurement plans, KPIs, and forecasting models using tools such as BigQuery, Looker, and GA4.
Support knowledge sharing by mentoring junior team members and helping teams build SEO capability.
Influence stakeholders through clear storytelling, actionable insights, and data-led recommendations.