Senior Social Media Specialist
Who we are
VOIS (Vodafone Intelligent Solutions) is a strategic arm of Vodafone Group Plc, creating value for customers by delivering intelligent solutions through Talent, Technology & Transformation.
As the largest shared services organisation in the global telco industry with 30,000 FTE, our portfolio of next-generation solutions and services are designed in partnership with customers across Vodafone Group, local markets, and partner markets to simplify and drive growth. With our strategic partner Accenture, we work alongside our Vodafone customers, other Telco and tech companies to drive transformation, meet the challenges of our industry and ensure we stay relevant and resilient. This partnership is a unique, industry-first model which brings together the best of in-house and 3rd party capability.
We work with customers across 28 countries from 10 VOIS locations: Albania, Egypt, Hungary, India, Romania, Spain, Turkey, UK, Germany, Ireland, and with a network of teams in Czech Republic, Italy, Greece, and Portugal.
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About this Role
We are seeking a Social Media Specialist to shape and continuously improve the social media approach for Vodafone Business. Based in Budapest within VOIS Marketing, you will develop social strategies, translate insights into practical improvements and help increase engagement, followers and social attribution across campaigns. You will collaborate with campaign, communications and marketing stakeholders to bring integrated organic and paid social activity to life across key channels and markets.
The role combines social media strategy, editorial planning, campaign activation, performance analysis, stakeholder management and the adoption of best practices across an international, matrixed organisation.
What you’ll do
- Define an effective, innovative social media strategy and editorial calendar for Vodafone Business.
- Collaborate with stakeholders to ensure regular execution across key social channels, supporting Large Enterprise, Public Sector, SME and SoHo programmes.
- Work with Campaign Managers to integrate organic and paid social media approaches, including appropriate tactics and targeting, into campaign planning.
- Develop a reporting framework that turns social media performance and external best practices into actionable insights and optimisation opportunities.
- Create practical playbooks that markets can adopt to increase engagement and improve customer experience.
- Act as a subject matter expert for social media processes, publishing tools, channels and targeting techniques, providing guidance to marketing stakeholders.
- Monitor social media trends, competitors and leading brands to identify new approaches and opportunities for continuous improvement.
- Support the adoption of social media strategies and innovations across markets through campaign toolkits and locally adapted approaches.
- Contribute to community management best practices, including appropriate processes and tone of voice.
Who you are
- You have relevant experience in social media planning, listening and innovation.
- You are experienced in stakeholder management within a matrixed organisation and can align multiple teams around shared plans and objectives.
- You communicate and present information effectively across cross-functional teams.
- You have project management skills and experience collaborating across functions to deliver continuous and regular outputs.
- You have strong analytical skills and can assess organic and paid social performance to recommend meaningful optimisations.
- You have working knowledge of social publishing tools, audience targeting approaches and major social media channels.
Not a perfect fit?
Concerned you may not meet every requirement? Vodafone is committed to creating an inclusive workplace where everyone can thrive. If you are excited about this role but your experience does not align exactly with every aspect of the job description, you are encouraged to apply. You may be the right candidate for this or another opportunity, and the recruitment team will support you in exploring where your skills fit best.
What's in it for you
This role offers the opportunity to shape social media strategy across an international business environment and influence how campaigns are activated across multiple markets. You will collaborate with campaign, communications and marketing stakeholders and gain exposure to both organic and paid social media activity, social performance analysis and cross-market best-practice sharing.
No specific employee benefits or reward package are provided in the source job description, so these have not been added.
What skills you will learn
Through the responsibilities described in the role, you will have opportunities to further develop:
- Strategic social media and editorial planning across international markets.
- Organic and paid social media optimisation using performance insights.
- Social media reporting and insight generation.
- Cross-functional and cross-market stakeholder management.
- Social media playbook development and best-practice implementation.
- Integrated campaign planning and audience targeting.
VOIS Equal Opportunity Employer Commitment
Vodafone recognises and celebrates the value of diversity in building a workforce that reflects the customers and communities it serves. No form of discrimination is tolerated. This includes, but is not limited to, discrimination based on race, colour, age, veteran status, gender identity, gender expression, sexual orientation, pregnancy, maternity or parental status, ethnicity, disability, religion or belief, political affiliation, trade union membership, nationality, citizenship, indigenous status, medical condition, HIV status, neurodiversity, social origin, cultural background, marital or civil partnership status, or socio-economic background.
Join Us
At Vodafone, we’re working hard to build a better future. A more connected, inclusive and sustainable world. As a dynamic global community, it's our human spirit, together with technology, that empowers us to achieve this.
We challenge and innovate in order to connect people, businesses, and communities across the world. Delighting our customers and earning their loyalty drive us, and we experiment, learn fast and get it done, together.
With us, you can be truly be yourself and belong, share inspiration, embrace new opportunities, thrive, and make a real difference.
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