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Digital Analytics Associate Manager

Aggregate function:  Consumer
Business Area:  Local Consumer Business Unit
Posting Country:  Egypt
Date Posted:  22 Oct 2024
Full Time / Part Time: 
Contract Type:  Fixed Term Contract

At Vodafone, we’re working hard to build a better future. A more connected, inclusive and sustainable world. As a dynamic global community, it's our human spirit, together with technology, that empowers us to achieve this. 

We challenge and innovate in order to connect people, businesses, and communities across the world. Delighting our customers and earning their loyalty drive us, and we experiment, learn fast and get it done, together.

With us, you can be truly be yourself and belong, share inspiration, embrace new opportunities, thrive, and make a real difference.

Role Purpose:

•    Lead the digital KPIs @VF EG, report on and analyse the outcome to derive actionable insights to platform owners; Web, App and E-Shop using Adobe Analytics & AWS as our main reporting tool.
•    Monitor and analyse consumer sentiment on social media and translate that into actionable insights to ExCo members.
•    Always up to date with global digital trends and digital performance tools to keep the analytics capability in VF EG competitive locally and among VF OPCOs 
•    Manage the Digital Analytics team and the extended teams among support functions and diverse stakeholders to be fully accountable on our strategy. 

Job responsibilities:

•    Establishing a clear scope for digital analytics reporting by aligning with global strategic KPIs and liaising with internal teams.
•    Provide the capacity to turning data into actionable insights for business, understanding how audience interacts in the different digital platforms. Besides, how to measure the performance of own digital content.
•     Use of Social Listening tools such as Séntisis, Brandwatch, Crimson Hexagon, SocialBakers, etc.
•    Use of analytics of social networks channels: Facebook, Instagram, Twitter, etc.
•    Management and interpretation of data. Collection of social data and reporting in excel, pdf, ppt. on daily, weekly and monthly basis.
•    Prevention, detection and reaction against reputational crises
•    Quantitative and qualitative reports (share of voice, sentiment, zoom on business units, churn, etc.)
•    Research and assessment of third-party tools.
•    Visualization to all main KPIs and perform historical campaign performance assessment to select the appropriate channels, and audience criteria for each channel, product.
•    Generate periodic actionable reports and provide timely insights on Active subs, revenues, App and web performance across various platforms, and work with the respective teams to optimize performance.
•    Ensure that every new digital platform, product or campaign includes the required implementation for data gathering and reporting.
•    Analysis of Ecommerce performance;  digital funnel metrics to maximize Sales and provide insightful recommendations to ESales team.
 

Skills Required:

- Experience in the use of Social Listening tools such as Crimson Hexagon, SocialBakers, Buzzsumo, etc.
- Experience in data management and interpretation
- Experience in the prevention, detection and reaction of reputational crises
- Preparation of quantitative and qualitative reports
- Knowledge of the Digital Analytics Suites; Mainly AWS, Adobe Analytics and Tagging management tools (Tealium) 
- Preferable to have working experience with digital performance and social media measuring tools
- Proficient with using excel, Access 
- Familiar with web/app development
- Knowledge of SQL is a plus 

Vodafone is committed to attracting, developing and retaining the very best people by offering a motivating and inclusive workplace in which talent is truly recognised and rewarded. We are committed to promoting Inclusion for All with the belief that diversity plays an important role in the success of our business. We actively encourage everyone to consider becoming a part of our journey.

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