CRM Marketing Automation
Join Us
At Vodafone, we’re not just shaping the future of connectivity for our customers – we’re shaping the future for everyone who joins our team. When you work with us, you’re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact.
The Decision Strategy Lead participates in the design and development of Always On Marketing (AoM) decision management solutions and decision frameworks. They liaise with Commercial Managers to translate commercial requirements into decisioning solutions. They are responsible for applying the design principles of decision strategies into the solutions, understanding next-best-action and how this improves the customer experience. They create predictive models, generating analytics around customer behaviour, allowing them to prioritise propositions accordingly.
What you’ll do
At Vodafone, we’re transforming how we engage with our customers, every day. Our Automation & Decisioning (AoM) is at the core of this transformation, connecting data, AI and marketing to create more connected and relevant customer journeys.If you enjoy using technology with real impact to shape how millions of customers experience our communications, this challenge may be for you.In this role, you will contribute end‑to‑end to the evolution of our Always On Marketing ecosystem and commercial strategy, including:
- Build and evolve automated and personalized campaigns across multiple channels, ensuring relevance and consistency throughout the customer lifecycle
- Define decision rules and customer segmentation based on data, behavior and context, improving how and when we engage customers
- Integrate marketing, CRM and channel systems, enabling seamless orchestration between strategy and execution
- Ensure campaign execution through PEGA, configuring and maintaining decisioning strategies so that journeys run reliably across channels
- Continuously improve the quality, scalability and efficiency of the campaign ecosystem, reducing manual effort and increasing operational robustness
- Translate business needs into decisioning solutions, working closely with stakeholders and cross‑functional teams
- Contribute to end‑to‑end transformation, from defining decision frameworks and design principles to implementation and omnichannel execution in production environments
- Work in an Agile environment, collaborating with cross‑functional squads and actively participating in ceremonies such as backlog refinement, sprint planning, reviews and retrospectives
Who you are
- Bachelor’s degree in Management Information Systems (MIS) or Computer Science.
- Strong design and analytical skills, customer focus and teamwork abilities.
- Understands agile methodologies (e.g. Kanban, Lean, Scrum, Design Thinking) and apply agile ways of working. Is an Agile Leader and role model of the agile mind-set and principles.
Not a perfect fit?
Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about empowering people and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to still apply as you may be the right candidate for this role or another opportunity.
What's in it for you
- Hybrid Work Model - Flexible hybrid work model with 8-10 in-office days per month, managed by team leaders
- Vodafone Products and Services - Employees get a mobile phone, free communication plan, data card, and various discounts on services and products
- Recognition - Recognition programs for innovative, creative, high-potential employees and exemplary behaviors
- Health and Well-being - Well-being Program offers nutrition and psychological consultations, webinars, workshops, and discounts on various services and products
- Learning - Access to Communities of Practice and a customizable digital training platform with high-quality content (namely Harvard Business Publishing and Skillsoft)
- Local and International Mobility - Internal recruitment with local and international rotation opportunities across departments and roles
Who we are
We are a leading international Telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people's lives and the world around us. Through our technology we empower people, connecting everyone regardless of who they are or where they live and we protect the planet, whilst helping our customers do the same.
Belonging at Vodafone isn't a concept; it's lived, breathed, and cultivated through everything we do. You'll be part of a global and diverse community, with many different minds, abilities, backgrounds and cultures. ;We're committed to increase diversity, ensure equal representation, and make Vodafone a place everyone feels safe, valued and included.
If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, please refer to https://careers.vodafone.com/application-adjustments/ for guidance.
Together we can.