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Segment Manager

Posting Country:  Congo, the Democratic Republic of the
Date Posted:  23 Feb 2026
Full Time / Part Time:  Full Time
Contract Type:  Permanent

At Vodacom, we’re working hard to build a better future. A more connected, inclusive and sustainable world. As a dynamic global community, it's our human spirit, together with technology, that empowers us to achieve this. 

We challenge and innovate in order to connect people, businesses, and communities across the world. Delighting our customers and earning their loyalty drive us, and we experiment, learn fast and get it done, together.

With us, you can be truly be yourself and belong, share inspiration, embrace new opportunities, thrive, and make a real difference. 
 

Role purpose

The Youth Segment Manager is responsible for developing and delivering a comprehensive end-to-end proposition for Vodacom’s youth customers (ages 16–28), spanning rural, urban, and young professional sub-segments. The role balances digital engagement initiatives with traditional channels, ensuring affordable, relevant offers that foster data adoption, brand loyalty, and community connection among young consumers across all geographies. Collaboration with the Device Manager and Loyalty Manager ensures seamless device bundling and rewards integration within youth offers.

Key Responsibilities:

A. Core Responsibilities

Segment Proposition Development (Rural to Urban)
•    Define a cohesive, tiered proposition covering young students, rural youth, urban teens, and young professionals ensuring each sub-segment has tailored bundles and services.
•    Collaborate with the Device Manager to align device bundling strategies (smart feature phones, smartphones, routers) with youth segment affordability and usage patterns.
•    Develop affordable voice and data bundles (e.g., daily/weekly passes, youth packs) that consider connectivity gaps in rural areas and higher-usage patterns in urban centers.
•    Ensure end-to-end value from awareness and activation to usage and retention through collaboration with distribution, retail, and community partners.
Product & Offer Management
•    Design youth-focused prepaid and postpaid bundles combining voice, data, and essential services (e.g., social media allowances, educational content access) aligned with budget constraints and lifestyle needs.
•    Integrate loyalty incentives by partnering with the Loyalty Manager to embed reward points, exclusive offers, and tiered benefits into youth bundles, driving retention and engagement.
•    Introduce micro-subscription models for young professionals (e.g., flexible data-hour passes, remote-work support packages) to bridge work-study needs.
•    Regularly review product performance and adjust pricing, validity, and features to meet evolving segment demands, especially in rural markets where price sensitivity is highest.
Channel & Distribution Alignment
•    Work with Sales & Distribution to ensure youth packages are effectively stocked and promoted at rural vending points, urban retail outlets, and digital channels (USSD, MyVodacom app).
•    Train retail agents, youth ambassadors, and community coordinators on key propositions to guarantee clear communication and simplified activation processes.
•    Leverage community influencers (e.g., campus reps, local leaders) in rural regions to drive trial and uptake.


Digital Engagement (Lightweight Focus)
•    Introduce simple digital touchpoints such as SMS-based promotions, mobile web portals, and lightweight app features that complement on-ground activations without deep technical complexity.
•    Collaborate with the Digital Marketing team to craft targeted social media campaigns on platforms popular among youth (e.g., Facebook, TikTok), ensuring rural-friendly formats (low-data images and short videos).
•    Monitor basic digital metrics (SMS redemption rates, portal visits, social media engagement) to inform and refine future campaigns.
Community & Young Professional Outreach
•    Plan and support youth-focused events (e.g.: career fairs, community outreach, skill-building workshops) that engage young professionals and students in urban and peri-urban areas.
•    Partner with local NGOs, universities, and tech hubs to promote digital literacy, financial inclusion (mobile money usage), and entrepreneurship within the youth cohort.
•    Develop referral program that reward young professionals for data usage, content engagement, and Vodacom brand advocacy.


B. Performance Monitoring and Optimization
•    Track segment KPIs: youth subscriber growth (rural vs urban), data usage per user, ARPU, churn rate, and bundle activation rates.
•    Conduct daily weekly and monthly reviews of regional performance, highlighting gaps between rural and urban uptake, and propose corrective actions.
•    Utilize simple analytics dashboards and field reports to capture insights on network accessibility challenges, segment satisfaction, and competitor activities.

C. Cross-Functional Collaboration


•    Coordinate with Rural Sales & Agent Networks to address distribution challenges and ensure last-mile availability for youth packs.
•    Collaborate with the Device Manager to synchronize device availability, pricing, and promotional bundles specific to the youth segment.
•    Partner with the Loyalty Manager to integrate youth offers with existing rewards program, ensuring points accumulation and redemption pathways are appealing to young customers.
•    Liaise with Network Planning to identify under-served areas and advocate for network improvements that support youth connectivity.
•    Engage with Finance to model segment-level pricing, forecast revenue impacts, and evaluate bundle profitability, especially for subsidized rural offers.
•    Partner with Marketing & Brand to align youth narratives, messaging, and creative assets ensuring consistency across channels and geographies.
•    Work alongside Regulatory & Compliance to ensure all youth-focused offers meet age-appropriate marketing standards and local regulations.

Autonomy and Decision-Making

Without Prior Approval:
•    Propose and pilot minor adjustments to youth bundles, pricing, and basic digital promotions.
•    Recommend trade-in events or community outreach initiatives based on local insights.
•    Use field feedback to refine messaging and offer mechanics during pilot phases.
With Prior Approval:
•    Approve large-scale segment campaigns (e.g., national youth festivals, major rural activation drives).
•    Finalize pricing frameworks for all youth sub-segments and allocate budget for regional activations.
•    Sign off on partnerships with external organizations (e.g., NGOs, universities) for collaborative initiatives.

Required Profile:

Education & Skills:
•    Bachelor’s degree in marketing, Business Administration, Sociology, or related field.
•    Basic understanding of digital marketing, SMS-based promotions, and youth behavior across rural and urban contexts.
•    Familiarity with segment analysis, simple analytics tools (Excel, basic BI), and field research methodologies.
•    Strong communication skills in French, English and local languages (Lingala, if possible) to engage effectively in rural areas.


Experience:
•    3–5 years in segment marketing, field marketing, or community engagement roles—preferably with exposure to rural consumer dynamics.
•    Proven experience in rolling out affordable telecom bundles or campaigns in resource-constrained environments.
•    Prior involvement in youth-focused initiatives, educational partnerships, or community development projects.

Behavioral Competencies:
•    Empathetic and culturally aware, with the ability to relate to both rural youth and urban young professionals.
•    Agile, resourceful, and comfortable operating with limited infrastructure in the field.
•    Influential skills: Ability to persuade stakeholders, inspire team members, and drive cross-functional alignment for youth initiatives.
•    Strong interpersonal and negotiation skills for partnerships with local organizations and community leaders.
•    Collaborative team player who builds trust and champions youth-centric thinking across functions.

 Scope of Responsibility
•    Direct Reports: 1 role: Youth Segment Specialist.
•    Budget: Influences segment marketing budgets, rural activation funds, and digital promotion spends; accountable for ROI in each sub-segment.
•    Assets: Responsible for youth engagement assets (SMS platforms, field marketing kits, basic analytics tools).

Working Conditions
•    Frequent travel to rural and urban activation sites; flexible hours during events and campaign peaks.
•    Mix of office-based work in Kinshasa and fieldwork in regional or rural areas; must adapt to varying infrastructure and connectivity levels.
•    Monday to Friday, 08:00 to 17:00, with flexibility required for weekend or evening events as required.

 

Department: Cusumer Business Unit
Sub Function: Digital 
Band/TW:  Management/TW11
Reports to:  EHOD Segment & Product 
Location: Kinshasa 

 

 

Vodacom DRC welcomes applications from candidates without discrimination and embraces diversity and inclusion. We strongly encourage women, neurodivergent individuals, and people living with disabilities to apply. We firmly believe that every individual brings unique and invaluable qualities, and we are committed to fostering an inclusive, respectful, and supportive work environment where everyone can flourish.

Together we can.

Commitment from Vodacom

Vodacom is committed to attracting, developing and retaining the very best people by offering a flexible, motivating and inclusive workplace in which talent is truly recognized, developed and rewarded. We believe that diversity plays an important role in the success of our business and we are committed to creating an inclusive work environment which respects, values, celebrates and makes the most of people’s individual differences - we are not only multinational but multicultural too. At Vodacom you will have access to our excellent flexible benefits programme that you would expect from any global company.

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