Executive Head: SME Digital Enablement

When it comes to putting people first, we're number 1. 

The number 1 Top Employer in South Africa. 
Certified by the Top Employer Institute 2025.

Role Purpose/Business Unit:

• The EHoD Digital Enablement is accountable for the E2E strategy and execution of new and existing digital platform propositions designed to help Micro, Small and Medium sized businesses reach their full potential.

• We know the significant contribution SMME’s make to the economy and the important role these businesses play in the sustainability of our country and continent.

• To provide better support and enablement, this role will be responsible for maturing existing platforms like Fintech platforms, SME Access to Market and advertising, skills development e.g. V-Hub, Courseara like courses, Product Marketplace, SMME trade marketplace, Vodapay, etc. designed to help small business become ‘future fit’ as well as iterate and scale soon to be launched marketplaces, created to address growth challenges faced by SMME’s.

• The successful candidate is a commercially savvy, entrepreneurial thinker and a self-starter. They must be able to work well independently and as part of a team, often external or global, to deliver against the strategy. Since this is a relatively “new” area, they must be able to navigate ambiguity and be comfortable with complexity. Experience digital product management and/or digital marketing and/or product design is essential

Your responsibilities will include:

Strategy Formulation & Execution:

• Define and enable an omnichannel digital enablement strategy that will drive and enable SME Digital and Customer Experience targets and objectives
• Clearly define the digital target market and SMME personas that will be targeted
• Translate Organisational strategy into meaningful operational targets and strategic focus areas for the business unit under management.
• Define and execute on the SME Digital platforms strategy & relevant sales, revenue and margin targets
• Drive the sales, revenue and margin targets for mobile and beyond mobile products (Cloud, Unified Communications, IoT, Fixed Services)
• Commercialisation of access to market, skills development, Fintech, product and trade marketplaces to ensure relevance and PNL targets
• Expand platform ecosystem in collaboration with product and partnerships team
• Identify and define Prioritisation parameters for the management of all Digital products and platforms, ensuring that the Prioritisation parameters are in alignment with the SME and overall Business strategic objectives

Digital Enablement & Operations

• Deliver customer-centric Digital SME innovation based on customer insights, fully enabled through thorough market research
• Use leading practice to define and establish solution design and UX design principles and methodologies to ensure delivery of world-class Digital capabilities
• Design customer journeys based on active market research and understand the customer digital buying process
• Define the SME value propositions and embed into the Digital Channel sales plan, with the Digital Channels team, call centre and various other sales teams, ensuring achievement of sales/revenue targets
• Oversee the development and management of Digital products and platforms, ensuring that all activities are delivered within agreed PNL and SLA parameters
• Interact with various sales channels and play a supporting role to various physical channels e.g. Stores through digital enablement propositions
• Provide internal and external reporting related to forecasts, campaign performance and overall digital sales performance. This includes post-campaign analysis, inform in-campaign optimisation and measure E2E effectiveness to inform future enhancements. Ensure daily, weekly and monthly reporting is available
• Manage direct or cross-functional teams (where required) to deliver new or enhance existing platform propositions
• Set and manage a governance plan to ensure consistency and adherence to Digital enablement parameters
  

Operations Management

• Work with terminals, the warehouse, etc. and manage operational delivery of stock to customers as per acceptable SLA’s
  
• Manage forecasting and procurement of devices with terminals to manage operational delivery following sales
  
• Track the operational turnaround times for Fulfilment, Assurance and Support, based on the defined journeys and address challenges were SLA’s are not met

GTM and Campaigns

• Define the GTM strategy for new digital propositions
• Work with marketing and the various sales channels to define the GTM plan
• Define and execute on relevant digital campaigns, meeting ROI targets
• Manage the marketing budget for digital campaigns

Delivering through People:

• Oversee the activities of the team to ensure effective delivery of business outcomes.
• Supports and enables the team to succeed by encourage frequent knowledge sharing between team members amongst other enablement initiatives.
• Create fit for future organization capability through skills development informed by skill gap analysis in line with business strategy and ensuring that the identified skills gaps, are addressed through training.
• Develop a high-performing team by embedding formal performance management process, informal coaching through continuous 1:1 performance discussion
• Embed the Spirit of Vodacom by living the Spirit behaviours and ensuring consistent Spirit engagement initiatives.
• When required, initiate disciplinary processes for team members calling on support from HR when required
• Resolve grievances raised by team members and escalate only if required
• Motivate team members and ensure that their efforts are recognised by using Vodafone Stars platform.

Stakeholder Management

• Collaborate, champion and enable effective leadership and cross-functional working relationships to create a unique, superior customer experience based on leadership practice. Connect and leverage the skills of various functional teams to generate synergy across all the different customer touch points
• Collaborate with industry vertical leads and teams on Sales Strategies and Plans to unlock growth in scaling industries and/or strategic accounts
• Present to customers/partners on Value Propositions to close strategic / high value deals
• Internal and External stakeholder engagement and partner management related to growth of segment
• Establish and monitor healthy, diverse internal and external relations and implement remedial actions where required, in the achievement of organisational goals.
• Develop and maintain key account relationships with channel partners, ensuring that channel partners are aligned to the customer experience expectations and to the sales partner strategy framework.

The ideal candidate for this role will have:

• B Degree/Equivalent in Sales/Marketing/Business Commerce/Engineering or related field
• A Post Graduate Degree in Sales/Marketing/Business Commerce/Engineering or related field an advantage
• Minimum of 8+ years relevant experience essential in:
  
  • Digital Product Management
  • Online/Digital Sales
  • Optimising multiple sales channels and significantly increasing market share
  • Achievement of ambitious sales targets within changing internal environments and external market conditions.
  • Digital Marketing
• Minimum of 4-5 years Leadership/Management/Supervisory experience (essential)

Technical Competencies

• Strategic mindset and out of box thinking
  
• Experience in solution selling within enterprise customers
  
• Deep understanding of the customer’s business, it’s market and industry alongside key decision-makers and influencers in account organisation
  
• Ability to translate customer’s objectives and strategy into relevant Vodacom Business propositions
  
• Robust understanding of account P&L
  
• Experience working in multinational matrix organisation
  
• Successful track record of managing multi- industry sales teams and demonstrate profitable revenue growth
  
• Strategic Thinking: Effectively delivers against assigned strategy, exceeding expectations. Translates strategy into clear areas of focus and priorities for
  
• In-depth understanding of segmentation strategies and proposition management
  
• Effective Communication and stakeholder management. Must have the ability to influence and challenge decisions
  
• Business Acumen
  
• Analytical Thinking and Problem Solving
  
• Solid understanding of digital platforms to challenge and/or optimise output when required to drive high quality execution and improve business efficiency
  
• Proven track record growing a digital platform/capability in at least one area: Content, e-commerce, self-service adoption, data enablement, automation

Behavioural Competencies

• Customer Focus: Prioritizing customer needs and delivering excellent service
  
• Accountability: seeks feedback and identifies opportunities for improvement or innovation
  
• Collaboration: Actively fosters collaboration, seeks input and effectively partners
  
• Resilience: Actively seeks opportunities for growth, demonstrates a strong commitment to self-improvement and has a growth mindset
  
• Flexibility: uses various techniques to influence others (lobbies, approaches decision makers, finds sponsors)
  
• People Management: Ensure team work together to deliver on their responsibilities creating accountability and ownership
  
• Organizational Savvy: Demonstrates strong understanding of assigned strategy for the Business/ Function and creates strong team alignment to the strategy.

Closing date for Applications: 28 August 2025. 

The base location for this role is Vodacom, Midrand Campus.

The company's approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.
Vodacom is committed to an organisational culture that recognises, appreciates, and values diversity & inclusion.