Principal Specialist: Analytics and Trade Marketing

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Role Purpose/Business Unit:

• The core purpose of the role is to establish and maintain a robust deal creation process. To produce relevant A&R policy and governance and implement into the fixed simplification signature project. 
• The function will cover trade marketing to define VB Fixed deals and analytics to support decision-making, ensuring a comprehensive approach to market strategy and execution.
• The individual will be expected to interact with various stakeholders predominantly across the Vodacom Business Unit together with the EHOD: Fixed Commercial Management, and the VB Commercial Team to manage fixed deals and A&R policy as well as risk, pricing and to ensure on-going product performance and product profitability analysis. 
• The team function is strategic in nature as it controls long-term deal structuring, cost efficiencies, profitability, product management and planning on overall VB business requirements as well as alignment of pricing functions across VSA. This role will support that function.

Your responsibilities will include:

• To assist in developing deal plans, and successfully delivery of marketing broadsheets
• Ensure definition of A&R strategy and spend in line with budgeted forecasts, with respect to:
  • overall acquisition spend
  • overall retention spend
  • average A&R across the board 
• Calculating deals for the month for all channels based on performance, device run rate and popularity, competitor deals and A&R efficiency
• Assist in maintaining ARPU’s by using profitability reports per device and channel in calculating deals
• Development of pricing deal sheets for all channels
• Develop and implement a deal maker system where deals can be created, executed and reported on a daily basis
• Support Terminals team in channel execution
• Provide profit margin analysis, breaking down products into various components of income, direct expenses, distribution costs, overheads, and management costs. This will include recommendations on optimisation across single products and multi product propositions to enhance profitability.
• Determine and review price elasticity for identified products and services.
• Detailed data analysis to be performed to provide business with the intelligence to enhance decision-making as well as to serve as input into financial models and business cases. This includes assisting with key customer insights, modelling purchasing behaviour and elasticity for overall impact analysis on commercial and revenue metrics resultant from price adjustments or introduction of new products/services.
• Support with ongoing tracking, reporting and insights on monthly behaviours of customers, products and campaigns 
• Working closely with the Stakeholders Product EHODS on relevant strategic initiatives and drivers for future growth 
• Work closely with VB FBP to provide accurate data and financial models for A&R investment, IBRO revenue and support decision making processes for commercial initiatives

Communication 

• Written material must be of the highest quality with clear insights and actions for EHOD management
• Communicate and conduct presentations effectively 
• Prepare and present performance to pricing, product, sales, finance, trade marketing and marketing teams EHODs

The ideal candidate for this role will have:

• Experience in programming (Python; VB; R; Matlab; etc)
• 8-10 years working experience in Commercial and/or Finance and/or Analytics and/or Pricing- essential
• Understanding of pricing strategies and principles 
• Mobile communication experiences an advantage

Core competencies, knowledge and experience:

• Proficient SQL user is essential
• Analytical thinking and experience  
• Proficient user of MS Excel, Word and PowerPoint  
• Experience in other coding languages (Python, R, VB) will be an advantage
• Reporting and analytical experience essential
• Understanding of relevant Pricing  practices 
• Telecoms experience will be an advantage
• Institutional Vodacom Deal making and A&R knowledge will be an advantage

Job Knowledge:

• Previous pricing experience is an advantage
• Development an in depth understanding of revenues, costs & profitability
• Understand elasticity and market trends within the various products
• Advanced skills in Excel, Word and PowerPoint 
• Advanced SQL skills is essential

Job Related Skills:

• Strong analytical capabilities
• Financial modelling skills 
• Excellent presentation and communication skills  
• Dynamic team player 
• Deep understanding of competitive environment and pricing principles

We make an impact by offering:

• Enticing incentive programs and competitive benefit packages
• Retirement funds, risk benefits, and medical aid benefits
• Cell phone and data benefits, advantages fibre connection discounts, and exclusive staff discounts offered in collaboration with partner companies

Closing date for Applications: 30 May 2025. 

The base location for this role is Midrand, Vodacom Campus. 

The company's approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.
Vodacom is committed to an organisational culture that recognises, appreciates, and values diversity & inclusion.