Principal Specialist VodaPay Insights and Analytics

When it comes to putting people first, we're number 1. 

The number 1 Top Employer in South Africa. 
Certified by the Top Employer Institute 2026.

Role Purpose/Business Unit:

• With Vodacom Financial Services’ commitment to driving Fintech innovation and the ongoing evolution of the VodaPay super app, this role plays a critical part in unlocking business value through best in class analytics, reporting, customer insights, and data-driven decision making.

• The Principal Specialist: Insights & Analytics will be responsible for defining, implementing, and enhancing data analytics capabilities across VodaPay, delivering commercial insights, enabling CVM programmes, and shaping segmentation and customer understanding strategies. This includes performing advanced analytics using SQL, driving experimentation, designing actionable reporting frameworks, and presenting insights to senior stakeholders and executives.

Your responsibilities will include:

• Ensure a best in class analytical environment and data architecture within VodaPay (tooling, automation, data pipelines, governance).
• Conduct exploratory and in-depth data analytics using relevant technologies. 
• Build and maintain automated dashboards and reporting frameworks that monitor key metrics, customer performance, and campaign outcomes.
• Complete data quality validation to identify deviations from trends and generate possible corrective actions
• Propose and perform complex analysis on customer characteristics and behaviour to identify opportunities and inform product development and marketing activities
• Develop and maintain customer segmentation models (behavioural, value based, lifecycle, risk based).
• Support the CVM (Customer Value Management) function with insights that drive targeted campaigns, personalisation, and lifecycle management strategies. 
• Provide analytical input for offer design, campaign targeting, and channel optimisation. 
• Measure campaign effectiveness through uplift analysis, control group experimentation, and ROI calculations.
• Drive experimentation (A/B testing, proofs of concept, pilot programmes) to validate hypotheses and optimise customer outcomes.
• Prepare high quality Power Point and Excel analyses to be presented to end stakeholders 
• Constant innovation and experimentation to identify opportunities and improvements. 
• Communicate insights through compelling data storytelling tailored to non technical stakeholders. 
• Standardise reporting frameworks across Growth, CVM, and Product functions to ensure single source-of-truth business metrics.
• Lead innovation initiatives to improve analytical methodologies, automation levels, and data use cases.
• Foster a culture of data-driven thinking within cross functional squads.

The ideal candidate for this role will have:

• Bachelor’s or Honours degree in Mathematics, Statistics, Informatics, Data Science, Computer Science, or a related quantitative field.
• Minimum 8 years’ experience in an analytical, insights, CVM, or reporting role. 
• Expert proficiency in SQL.
• Proven ability in descriptive, diagnostic, and predictive analytics techniques. 
• Strong experience with data visualisation tools (Power BI, Tableau, Looker, etc.). 
• Advanced stakeholder management, storytelling, and communication skills. 
• Experience working with large-scale digital products, mobile apps, or high-volume customer datasets (advantageous). 
• Experience working in a telecommunications environment (advantageous)
• Experience in CVM analytics, segmentation, campaign measurement, and CRM systems (advantageous)

We make an impact by offering:

• Enticing incentive programs and competitive benefit packages
• Retirement funds, risk benefits, and medical aid benefits
• Cell phone and data benefits, advantages fibre connection discounts, and exclusive staff discounts offered in collaboration with partner companies

Closing date for Applications: 15 May 2026. 

The base location for this role is Midrand, Vodacom Campus. 

The company's approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.
Vodacom is committed to an organisational culture that recognises, appreciates, and values diversity & inclusion.