Product Owner: Vodapay Contextual Marketing and Commercial Campaign Management

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Role Purpose/Business Unit:

• Vodacom has embarked on an exciting journey building a system of advantage using connectivity, technology and lifestyle applications for its customers. Forming the centre of this exciting strategy will be the Vodacom lifestyle App – Vodapay.
• This application will allow consumers to manage multiple lifestyle Apps within one specific application consisting of an eco-system of 3rd party partners, vendors and other applications. The Vodapay App consist of varied capability – one of which being a promotional engine / in-app campaign management platform.
• The successful incumbent will be responsible for leading a squad of commercial, analytical and technical resources to build out the capability and use the promotional engine to construct and execute on different contextual campaigns. The incumbent will be responsible for adoption and utilization of the application within the Vodacom customer base and ensure repeat usage of the application by its customers.
• Furthermore, the successful incumbent will be responsible to set strategic direction for the team with the longer term goal in mind of creating a new revenue stream for Vodacom Financial services through offering always-on-marketing as a service for partners within the super App ecosystem.

Your responsibilities will include:

• Build and design the optimal team structure required to execute on the Vodapay personalization mandate in the medium and short term.
• Plan / motivate and manage Opex and Capex budget required to support the team and capability.
• Set over-all targets and strategic direction of the team aligned to the over-all mandate given by the Managing Executive.
• In the immediate short term (working with the technical resources) ensure an operational mature commercial and analytics team is ready for the Super App launch date.
• Plan, Build and Execute on different campaigns and Vodapay customer lifecyle communications to drive App adoption and continued utilization.
• Use advanced analytics and segmentation to drive personalized offers, rewards and communication to Vodacom customers within the Vodapay Application.
• Take full accountability of operational and reward innovations to ensure a stable campaign platform and cost budget of rewards are met.
• Engage with Senior executives to set reward cost budgets and other requirements backed by detailed and succinct business cases.
• Ensure the squad provides best-in-class campaign execution through A/B testing and other campaign standards.
• Report back to senior executives on progress and performance of the squad with future outlook of commercial plans.
• The Product Owner is a member of the team and represents the customer
• Own, drive, and focus the team on delivery of business value and content
• Develop and define user stories and acceptance criteria from the feature and capability roadmap defined by Tribe Leads
• Rank and prioritize user stories and add them to the team backlog for sprint development, conveying a clear vision of what is required to be built
• Accept all deliverables against defined user stories and acceptance criteria
• Engage stakeholders for communications and decision making
• Participate in retrospectives to identify improvement opportunities
• Acts as single point of business contact for the DevOps team
• Manage the financial plan for the delivery team, providing forecasts

The ideal candidate for this role will have:

• A relevant 3-year Degree or National Diploma in essential and
• A minimum of 8 years’ relevant experience essential in a commercial or executive role inclusive of experience in an operations role.
• MBA / Similar postgraduate degree or qualification will be advantageous

Core competencies, knowledge and experience:

• Natural “servant” leader with excellent written and verbal communications skills to drive alignment with the product vision
• Strong business acumen with in-depth understanding of the contribution of the domain to the wider digital and traditional business strategy.
• Excellent collaboration and stakeholder management skills across the business and technical domain.
• Understanding of both the current Telecommunications and digital services market and emerging business trends.
• Strong drive on target achievement and large project implementations.
• Seasoned and mature individual with proven track record on stakeholder engagement and operating in complex matrix structures.
• Deep knowledge of telecommunications and revenue dilution management.
• Deep knowledge and operational experience of automated campaign management platforms.
• Experience in leading teams and/or squads within an Agile ways-of-working.

We make an impact by offering:

• Enticing incentive programs and competitive benefit packages
• Retirement funds, risk benefits, and medical aid benefits
• Cell phone and data benefits, advantages fibre connection discounts, and exclusive staff discounts offered in collaboration with partner companies

Closing date for Applications: 01 May 2026. 

The base location for this role is Midrand, Vodacom Campus. 

The company's approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.
Vodacom is committed to an organisational culture that recognises, appreciates, and values diversity & inclusion.