Manager: Branded Channel NorthWest

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Role Purpose/Business Unit:

The purpose of this role is to implement the CBU Sales and Distribution strategy in conjunction with all the branded channel partners and strategies while creating regional strategies aligned to business objectives. The main KPI’s that need to be implemented and managed are channel outputs, related to channel strategy. Net Sales Revenue being the overarching objective. Deeper understanding of segmented marketing, strategy and business development as well as analytical and basic financial competence.

Key accountabilities and decision ownership:

• Brand representative: Be the face of the brand across all channels, ensuring a unified and compelling brand representation. Uphold and promote the brand values, messaging, and visual identity consistently within the branded channel. 

• Support, track and monitor partner profitability aligned with Vodacom IBRO (Inflow, Base, Retention, Outflow) ambitions.

• Clear and concise communication (both written and verbal) to Trade Partners pertaining to key business changes/processes

• To ensure that all relevant channel targets are set, communicated and implemented, and performance is consistently measured and monitored.

• Responsible for managing, tracking and report on all budget line items related to Branded Channels.

• Utilize analytics tools to monitor channel performance, track KPIs, and derive actionable insights. Provide regular reports on channel growth, engagement, and areas for improvement. Ensure that the relevant report are analytical; accurately and timeously produced to 
fully understand the market. To feedback to centre where relevant.

• Weekly and monthly management reporting and analysis of branded channel and competitor landscape 

• Support the trade partners and customers with queries and to expedite appropriate resolution of queries.

• Fourth line escalation from trade partners (customer queries)

• Operationalise the Sales, Business Development, People, Projects and General Management strategies. (Inform, customise and Execute comprehensive channel strategies to maximise brand exposure and engagement. Collaborate with cross-functional teams to align channel efforts with overall brand objectives.)

• Execute regional initiatives aligned with Vodacom business and head office strategic objectives, products (driving acceleration units into Channel aligned with BSC – VFS, VB, Fixed) and activities related to the Region.

• Develop captivating and relevant content for each channel, tailoring it to the specific audience and platform requirements. Ensure content consistency while adapting to the unique characteristics of branded channel. Eg Regional deals

• Utilize analytics tools to monitor channel performance, track KPIs, upskill trade partners using analytics and derive actionable insights.

• Engagement and strategic alignment with key internal and external stakeholders. 

• Stay informed about industry trends, emerging technologies.

• Continuously optimize channel performance through, data analysis.

• Design creative go-to-market approaches in collaboration with the regional marketing team, and ensure effective execution within timelines and budget

• Seek out new opportunities and channels that align with the brand's target audience (segmented approach).

• Drive seamless customer experiences. Provide insight and feedback about the customer journey and processes across all Branded channels. Through a better understanding of customer pain points and be consistent in approach aligned with CX experience ambition of Vodacom. Spirit days/surveys in Branded channel

• Develop guidelines and train internal and external stakeholders on brand standards for consistent representation. Provide guidance to content creators and collaborators to ensure alignment with brand goals.

• Enhance synergy and drive unified agile executions across business units and expedite decision making. Embedding one Vodacom principle Drive a culture of innovative approaches.

• Understand the market to foster better customer engagements to grow customer base and stimulate usage.

• Act as the Regional representative (SPOC) to drive Axonify, Qlik; product launch, roadshows, regional events, council meetings and alignment.

• To assist Vodacom’s Retail Business Partners in growing their business by providing strategic direction and focus supported by effective business analysis including but not limited to internal data analysis, competitor, and market research in identifying opportunities and threats in the market as they arise.

• Maintaining effective trade partner relationships with all franchisees and distribution partners & further maintaining an informative relationship with all relevant manufactures and suppliers as well as all other internal and external stakeholders.

• To identify business training growth and development needs of your channel/ client base and ensure implementation thereof & co-ordinate training for retail outlets on Vodacom South Africa Policies and Procedures, sales skills, customer etiquette, overcoming objections, conversion selling, new product and network developments.

• Conduct quarterly reviews with channel partners to determine potential gaps and implement treatment plans for poor performing stores and review performance thereafter & ensure that operational guidelines and policies and procedures are implemented at store level

• Ensure that important and regular communications, notices and memos are understood and disseminated within channel. 

• Managing daily sales and operational escalations into various Vodacom Business units ensuring timely resolve and process improvements.

• Provide insights for effective analysing for improvement of TNPS across Retail touchpoints and ENPS for the Region 

• Implement people transformation initiatives in third parties

• Analyse, resolve and feedback on all regional customer issues. 

• Assist in training initiatives linked to knowledge gaps and new product introductions.

Must have technical / professional qualifications:

• Relevant Sales or general business National Diploma (3 years) (NQF 6) or Degree (NQF 7) with a minimum of (2) years’ experience in a managerial capacity with staff responsibility 

 • 5-8years’ experience in a sales, reporting or analytical function with management skills

• Must be willing to travel frequently (must have a drivers licence), own vehicle

• Must be able to present in-depth Monthly Sales and data analysis 

Core competencies, knowledge, and experience:

Attention to detail and analytics within reporting.

• Commercial acumen

• Demonstrates strong communication skills, influencing and persuading teams to ensure effective collaboration across channels, and with other stores

• Strong understanding and knowledge of competitors’, products, services, processes and educates customers according to defined Vodafone standards in order to improve customers´ experience; 

• Uses best practice knowledge to provide thought leadership through ensuring the teams are aligned with the common goals and focus areas (e.g. for provides operational excellence in regional area in order to launch a key product). 

We make an impact by offering:

Enticing incentive programs and competitive benefit packages
Retirement funds, risk benefits, and medical aid benefits
Cell phone and data benefits, advantages fibre connection discounts, and exclusive staff discounts offered in collaboration with partner companies

Closing date for Applications: 24 June 2025. 

The base location for this role is Vodacom NorthWest, Potchefstroom Offices.  

The company's approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.
Vodacom is committed to an organisational culture that recognises, appreciates, and values diversity & inclusion.