Specialist: Marketing

When it comes to putting people first, we're number 1. 

The number 1 Top Employer in South Africa. 
Certified by the Top Employer Institute 2026. 

Role Purpose/Business Unit:

To deliver and execute on the segments marketing plan, across the variousbusiness units in the region. To drive operational initiatives within the region todrive market growth through data-driven insights and competitor analysis, in orderto shape innovative campaigns and enhance brand positioning.

Your responsibilities will include:

• Planning, execution and evaluation of regional segment marketing plans andimplementation into the channels.
• Drive brand objectives with external service agents, media, and other key roleplayers.
• Report on monthly advertising, sales, and promotion budgets, track to ensurepositive ROI.
• Conduct post campaign evaluations on all promotional and marketingactivations to determine implementation effectiveness and return.
• Monitor the use of the Vodacom brand at events, sponsorships, andpromotions for consistent application and visibility, ensuring complianceaccording to CI, standards, policies, and procedures.
• Provide support with regional advertising and branding – billboards, brandingrollouts, pop-up store locations, regional radio stations etc.
• To conduct comprehensive market analyses to identify trends, assesscompetitor landscapes, and leverage insights for targeted campaigns, andensuring sustained growth and competitive positioning.
• In depth understanding of / and implementation of segmentation acrossbusiness units within the region.
• Brief in artwork and drive bookings and execution of schedule as per segment requirement.
• Book media for all regional adverts across all business units.
• Drive ATL (above the line) and BTL (below the line) campaigns to supportChannel and VB Sales.
• To drive and support national campaigns for the region.
• Responsible for implementing channel deals, trade activations, pricing andpropositions within region.
• Post-paid regional deals to be developed and implemented. 
• Utilize insights provided by the Insights team and propose and implementsolutions to ensure gap closure through the development of competitor activityplans.

The ideal candidate for this role will have:

• Matric / Grade 12, and
• 3 year commercial/ marketing/ sales diploma or degree (NQF 6 or higher) or SAQA accredited equivalent with
• 3-5 years relevant experience (essential)
• Valid Driver’s licence - The successful candidate must have their own reliable vehicle and be willing to use it for business‑related travel (essential).

Core competencies, knowledge, and experience:

• At least 3-5 years experience in brand management, retail marketing and sales.
• Functional Marketing experience across ATL, BTL, experiential marketing,media, PR, etc.
• Analytics to measure effectiveness of marketing.
• Critical Thinking and problem-solving decision making.

We make an impact by offering:

• Enticing incentive programs and competitive benefit packages
• Retirement funds, risk benefits, and medical aid benefits
• Cell phone and data benefits, advantages fibre connection discounts, and exclusive staff discounts offered in collaboration with partner companies

Closing date for Applications: 27 March 2026 

The base location for this role is Umhlanga Regional Office     

The company's approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.
Vodacom is committed to an organisational culture that recognises, appreciates, and values diversity & inclusion.